SEO Specialist

About the Role

We’re looking for an experienced SEO Specialist to grow organic traffic and revenue for our ecommerce store. This role is focused on improving rankings for high-intent keywords, increasing product/category page visibility, and driving measurable sales through SEO.

You’ll work across technical SEO, on-page optimisation, content strategy, and link building — with a strong focus on performance, reporting, and ROI.

Key Responsibilities

• Build and execute an SEO strategy to increase organic traffic, rankings, and ecommerce revenue
• Identify and prioritise keyword opportunities across product, category, and blog content
• Create quarterly SEO roadmaps and track progress against targets

• Run regular technical audits (site speed, indexing, crawlability, structured data, canonical issues)
• Work with developers to implement fixes and improvements
• Optimise Core Web Vitals, mobile usability, and site architecture
• Manage redirects, broken links, duplicate content, and sitemap health

• Optimise category, product, and collection pages for SEO and conversions
• Improve internal linking structure for crawl depth and ranking strength
• Write and optimise metadata (titles, descriptions), headings, and page copy
• Ensure SEO best practices across new product uploads and site updates

• Plan and optimise SEO content that supports buyer intent (guides, FAQs, comparisons)
• Develop content briefs for writers (keyword targets, structure, competitor insights)
• Improve existing content performance through refreshes and re-optimisation

• Build a backlink strategy focused on quality and relevance
• Identify outreach opportunities (supplier links, PR, partnerships, niche directories)
• Monitor backlink profile health and disavow harmful links if needed

• Track performance using GA4, Google Search Console, and SEO tools
• Provide clear monthly reports including traffic, rankings, conversions, and revenue
• Identify what’s working, what isn’t, and what to do next

• 2+ years experience in SEO, ideally for ecommerce
• Strong understanding of technical SEO fundamentals
• Proven experience improving rankings and organic revenue (case studies preferred)
• Experience with Shopify
• Strong keyword research and competitor analysis skills
• Comfortable working with GA4, Search Console, and SEO tools

• Experience with Shopify SEO
• Experience with product feed optimisation (Google Merchant Center)
• CRO knowledge (conversion rate optimisation)
• Copywriting experience for product/category pages
• Familiarity with schema markup for ecommerce (Product, FAQ, Review schema)

• Google Analytics (GA4)
• Google Search Console
• Ahrefs / SEMrush / Moz (any one is fine)
• Screaming Frog (or similar)
• Shopify / WordPress / ecommerce CMS experience
• Basic HTML/CSS knowledge (helpful but not required)

• Organic traffic growth (sessions)
• Keyword ranking improvements (especially buyer-intent keywords)
• Organic revenue and conversion rate improvements
• Increased indexed pages and improved crawl health
• Improved Core Web Vitals and technical site health scores