[ref. z19860516] Manila - Social Media Campaign Coordinator

This is a once-in-a-lifetime opportunity to join a market-leading group of companies and work alongside a high-performing, collaborative, USA-based team. We are seeking a Digital Marketing Campaign Manager with a proven ability to lead multi-brand, multi-industry digital marketing campaigns with a data-driven, customer-centric approach.

You will play a strategic and executional role in building, running, and optimizing campaigns that generate leads, drive customer acquisition, and position our brands competitively in industries including real estate, construction, self-storage, building supplies, and property services.

• Competitive Compensation: Earn between ₱50,000 to ₱80,000 monthly—depending on your skills and experience!
• Flexible remote work option for top candidates.
• Work with a high-performing U.S-based team.
• Prepaid HMO + 13th Month pay + Paid Leaves
• Long term career growth with a fast growing group of companies.

Job Responsibilities:

• Campaign Strategy & Execution
• Design and execute end-to-end digital marketing strategies for multiple brands across various industries.
• Launch and optimize campaigns on Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing platforms.
• Execute A/B testing, conversion rate optimization, and retargeting campaigns to maximize engagement and lead generation.
• Build multi-channel customer journeys, leveraging audience segmentation and lifecycle marketing techniques.
• Market Research & Competitor Analysis
• Conduct ongoing market research to understand customer behavior, emerging trends, and local market dynamics.
• Perform competitive landscape analysis to benchmark offers, pricing, messaging, and digital tactics of key competitors.
• Identify opportunity gaps and positioning strategies based on competitor activity and market insights.
• Present market and competitor intelligence to stakeholders to inform campaign strategy and decision-making.
• Content Creation & Creative Oversight
• Oversee or contribute to the creation of digital ad creatives, landing pages, video content, and social media assets.
• Basic graphic design and video editing skills are preferred but not essential—coordinating with external specialists as needed.
• Plan and manage social content calendars, ensuring messaging consistency and audience relevance.
• SEO & Local Search Optimization
• Implement SEO strategies and local search optimization, including Google My Business (GMB) management for location-based brands.
• Support blog content and landing page optimization to boost organic visibility and local ranking performance.
• Measurement, Reporting, and Optimization
• Track, analyze, and report on key campaign performance metrics, including CTR, Conversion Rates, CPL, ROAS, Social Engagement, and GMB metrics.
• Provide data-backed insights and optimization recommendations to improve future campaign performance.
• Stakeholder Communication
• Serve as the primary campaign contact, providing regular reports, insights, and strategy updates to internal teams or client stakeholders.
• Present findings from market research and competitor analysis to support strategic recommendations.

• A once-in-a-lifetime opportunity to contribute to the growth of multiple market-leading brands.
• Work with a high-performing USA-based team that values collaboration, performance, and innovation.
• Opportunity to shape and lead digital campaigns across multiple industries.

Education and Work Experience:

• 3+ years of experience running multi-channel digital campaigns for B2C or B2B brands, ideally in real estate, construction, self-storage, building supplies, or property services.
• Strong expertise in Google Ads, Meta Ads (Facebook/Instagram), TikTok marketing, and email automation.
• Demonstrated ability to conduct market research and competitor analysis to guide campaign positioning and strategy.
• Proven track record of A/B testing, audience segmentation, retargeting, and funnel optimization.
• Hands-on experience with SEO and local search optimization, including GMB management.
• Ability to contribute to content production, with basic graphic design and video editing skills preferred but not essential.
• Data-driven with proficiency in analytics platforms such as Google Analytics, Meta Business Suite, etc.
• Excellent communication skills, both verbal and written.
• Experience managing multi-brand or multi-client campaign portfolios.
• Familiarity with CRM systems and marketing automation platforms. Knowledge of Go High Level is an advantage.
• Strong copywriting, creative direction, and audience engagement skills.
• Basic proficiency in graphic design and video editing tools (e.g., Canva, Adobe Premiere, or similar) preferred.
• Experience maximizing ROI on small to mid-sized budgets.
• Understanding of market dynamics and customer behaviors in the real estate, construction, and property services sectors.

Other Requirements:

• Increased lead generation and qualified inquiries across all brands.
• Improved campaign conversion rates and lower acquisition costs.
• Increased social and search visibility through optimized content and targeting.
• Measurable ROI and clear performance improvements across all digital channels.
• Actionable market and competitor insights informing campaign success.