Digital Marketing Manager (Digital / Social)
Optum Makati Full-time
Primary Responsibilities
- Execute digital and social content plans for Optum Rx campaigns across B2B, B2C, and B2Provider audiences.
- Partner with creative teams to develop and adapt content for paid and earned social channels.
- Manage day-to-day content publishing, scheduling, and optimization across platforms.
- Support implementation of AI-driven tools and workflows to streamline content development.
- Track campaign performance and assist in reporting insights for continuous improvement.
- Ensure all content adheres to brand guidelines and compliance requirements.
- 3–5+ years of experience in digital marketing, social media management, or content operations.
- Familiarity with social media platforms, paid media strategies, and digital content best practices.
- Experience with content management systems and AI-based tools preferred.
- Strong organizational skills and attention to detail; ability to manage multiple priorities.
- Bachelor’s degree in marketing, communications, or related field.
- Optum is the health care technology and innovation company of the UnitedHealth Group enterprise along with UnitedHealthcare.
- UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.
- We’re a leading health solution and care delivery organization. Our work is complex, but our mission is simple: create a healthier world, with you at the center.
- As part of a Fortune 5 enterprise, we are improving the health care experience of over 125 million people around the world.
- We’re a diverse team with operations across North America, South America, Europe, Asia Pacific and the Middle East. This includes our over 25,000 employees in the Philippines.
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