Social Media Manager

Job Summary:

Expertise in various platforms and analytics tools, strong communication skills, and a creative mindset are essential for success in this role.

Main Duties and Responsibilities:

• Devise comprehensive social media strategies aligned with brand objectives
• Outline campaign goals, target audience, and content themes
• Develop engaging content (text, image, video) for various platforms
• Manage content calendars, scheduling, and publishing
• Oversee multiple social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor and respond to comments, messages, and user interactions
• Analyze metrics to assess campaign performance and user engagement
• Generate reports outlining key insights and recommendations for improvement
• Keep abreast of social media trends, algorithm changes, and new features
• Implement innovative strategies to maximize reach and engagement

Qualifications:

• Three (3) to five (5) years proven work experience as a Social Media Manager or similar role
• Demonstrable success in developing and executing social media strategies
• Bachelor’s degree in Marketing, Communications, or a related field
• Proficiency in creating various types of content (text, images, videos)
• Knowledge of editing tools and platforms for content creation
• In-depth knowledge and hands-on experience with major social media platforms
• Understanding of platform analytics and optimization techniques
• Ability to interpret data, draw insights, and make data-driven decisions
• Familiarity with social media analytics tools (e.g., Google Analytics, Meta Business Suite)
• Strong written and verbal communication skills
• Customer service-oriented mindset for community engagement
• Flexibility to adapt strategies based on changing trends and audience behavior
• Creativity in developing unique and engaging content ideas
• Capacity to manage multiple tasks, deadlines, and priorities effectively
• Detail-oriented approach to content scheduling and campaign management