Base Management Marketing Manager - Manila
Globe Telecom Manila Full-time
Job Description Summary
Mandate: Grow the Globe Fiber Prepaid business through maximizing customer value among existing subscribers – upsell, reload, retention, and loyalty- Justification
Manage the rapidly growing GFP base amounting to Php2-3B annually
Job Details- Job Description
Duties and Responsibilities:
- CUSTOMER ANALYTICS & INSIGHTS
○ Drills down and performs complex exploratory studies to identify correlation of
business drivers & customer behavior (product experience, customer interests
and willingness to buy)
○ Integrating diverse and relevant information and dashboards to internal
departments to update market profiles and create game plans
- MARKETING OPERATIONS
complaints or churn and creates the game plan to address them, within product
capabilities and annual budget, which will result in lower churn
○ Continuous innovation to maximize opportunities identified in customer
sentiments as aligned with the company’s vision
- PROGRAM MANAGEMENT & EXECUTION
○ Translates the brand strategy into an optimum mix to target the right customer
with the right offer at the right time through the right channels
○ Engages and builds strong relationships with all readiness partners – Product, customer experience, marketing, and finance
○ Leads project planning, scheduling, controlling, and reporting activities for all
Base Management campaigns. Manage risks & ensure beta solutions to problems
are implemented in line with existing control processes
- Additional Job Description
QUALIFICATIONS:
- Must have a Bachelor's degree from a college or university
- At least 5-8 years of work experience in brand/product/marketing (preferably but not limited to telco, e-commerce, tech, banking) in a manager expert level
- Strong interpersonal skills
- Strong analytical and data storytelling skills
- Must have a strong background in P&L, financial acumen, and leadership skills
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