Trade Marketing & Commercial Planning Manager

apartmentPrivate Advertiser placeQuezon City scheduleFull-time calendar_month 
Trade Marketing & Commercial Strategy
  • Develop and execute trade marketing strategies aligned with business objectives and market trends.
  • Ensure On-Shelf Availability (OSA), Must-Stock List (MSL), and trade promotions are optimized for sales growth.
  • Monitor and analyze sell-in and sell-out performance to drive commercial initiatives.
Data Analytics & Business Insights
  • Analyze sales data, market trends, and consumer behavior to create data-driven strategies.
  • Utilize advanced Excel and other analytics tools to generate insightful reports.
  • Identify key business opportunities and performance gaps through deep data analysis.
Demand & Supply Forecasting
  • Lead forecasting and demand planning efforts to ensure optimal stock availability.
  • Work closely with supply chain and sales teams to minimize out-of-stocks and excess inventory.
  • Predict market fluctuations and ensure data-backed decision-making.
Performance Tracking & Reporting
  • Define and track KPIs for trade marketing performance and promotional effectiveness.
  • Present reports and strategic recommendations to senior management for decision-making.
  • Ensure data integrity and maintain real-time sales and market performance dashboards.

Qualifications:

  • 4-6 years of Trade Marketing experience in FMCG, with strong commercial planning expertise.
  • Proven ability to analyze and interpret complex data to drive business growth.
  • Exceptional skills in Microsoft Excel (advanced) and data visualization tools.
  • Strong understanding of OSA, MSL, Sell-in/Sell-out, KPIs, and FMCG trade execution.
  • Strategic thinker with excellent problem-solving and decision-making skills
  • Strong communication and collaboration skills to work with cross-functional teams.
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