Strategic Social Media Manager | BGC

Strategic Social Media Manager – Fashion/Clothing Line

Job Summary:

The ideal candidate is both analytically savvy and visually attuned to fashion aesthetics and trends.

Key Responsibilities:

Social Media Strategy & Content Planning:

• Develop and execute a comprehensive social media strategy aligned with the brand’s voice, aesthetic, and business goals.
• Create and maintain a content calendar across platforms (Instagram, Facebook, TikTok, Pinterest, X, etc.).
• Monitor fashion trends and competitors to produce relevant and on-brand content.
• Collaborate with creative teams (designers, photographers, stylists) to produce high-quality visuals and storytelling content.

Paid Ads Management:

• Plan, launch, and optimize paid advertising campaigns across Meta (Facebook/Instagram), Google, and TikTok Ads.
• A/B test creatives, audiences, and copy to improve ROI and drive conversions (e-commerce focus).
• Analyze performance metrics such as ROAS, CTR, CPC, and customer acquisition cost to inform campaign adjustments.
• Work with e-commerce and product teams to align ad content with new drops, promotions, or seasonal campaigns.

Community & Influencer Engagement:

• Manage community interactions by responding to comments, DMs, and user-generated content.
• Identify and collaborate with fashion influencers and brand ambassadors.
• Leverage influencer content in paid and organic campaigns.

Analytics & Reporting:

• Generate weekly/monthly reports to track KPIs, audience insights, and engagement.
• Provide recommendations for growth and content optimization based on analytics.

Required Skills & Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Fashion Merchandising, or a related field.
• Experience: 2-3 years in social media management with direct experience in fashion/apparel brands and managing paid ad campaigns.
• Proficient with Meta Business Suite, TikTok Ads Manager, Google Ads, and tools like Canva, Later, or Hootsuite.
• Strong eye for visual storytelling and fashion trends.
• Excellent copywriting and communication skills.
• Analytical thinker with experience using data to shape content and ad decisions.
• Experience with Shopify or other e-commerce platforms is a plus.