Digital Planner Buyer - Makati

• Expected to build strong and long-term client relationships and maintain frequent contact
• Lead use of digital tools/software and identify necessary additional tools needed to upgrade brands’ strategy and performance
• Presents knowledgeably digital media reviews, including position papers on the following:

1. latest online media trends
2. competitive situation online
3. online consumer behavior and media habits
4. future scenarios online

• Reports directly to the Team’s Digital Manager and submits digital spend tracking

• Contribute to the overall strategy for a holistic digital media plan recommendation for company accounts reflective of key metrics, research against the target audience, creative direction, and formats
• Oversee buying and implementation for Social, Programmatic, Search, Video, Display, Rich Media, Ecomm and Other Digital Platforms:

1. Buying negotiations
2. CE management, which includes CE preparation, alignment with Client, monitoring and updating of CE Tracker, monthly actualization of CEs.
3. Create media plans that reflect key metrics, research insight, & creative direction
4. Coordination of materials for the campaign. Receive asset requirements from creative agency or brand team leading on to implementation.
5. Goal accountability and defined delivery as well as cancellation guarantees
6. Weekly media plan reporting and optimization
7. Timely post-buy analyses and all billing/payment of invoices
8. Coordination with Finance on submission of signed CEs and Certificate of Completion, Encoding of costs onto Pegasus System, and alignment with Finance on invoicing status
9. Timely reporting on all digital requirements
10. Added value negotiations/recap

• Plan deliveries and proper cascade to partners and interactive agencies of record the following:

1. all on-going projects, including timelines, budgets, and invoices
2. monitoring of annual digital trends and on-going analysis of online consumer attitudes and behavior
3. assist Accounts team in status meetings and reviews with clients and internal teams
4. provides directions in acquiring online competitive scans, analyses, and subsequent quarterly updates
5. contribute in-depth analysis via presentations and written reports on key online competitor activities

• Accurately manage and track client’s budget by providing accurate and timely monthly billing book and accrual reports
• Takes all reasonable precautions to guard against any loss to the client through the failure of suppliers to execute their commitments properly

The candidate must have:

• Atleast three (3) years expertise in the field of digital media planning and buying
• Able to craft effective media recommendations focused on digital platforms and able to explain this to clients in an understandable/clear manner
• Should be able to guide clients and colleagues in the technical aspects of performance planning and buying
• Able to share learnings from previous campaigns ran/give advice to clients and set benchmarks
• Should work with the team in building on digital client portfolio while ensuring requirements are addressed satisfactorily.