IG KOL/CONTENT MARKETING SPECIALIST - Manila - ref. t12785815

1. Output brand briefs based on product selling points and co-create content with KOLs;
2. Review the draft content and quality of expert reviewers, retrieve drafts on time, and provide evaluation feedback to KOLs;
3. Manage the progress of KOL video making to ensure that KOLs can deliver high-quality advertising videos to the brand on time;
4. Track data such as exposure, engagement rate, click through rate, etc., for each piece of content, and prepare weekly reports. Based on data feedback, optimize content scripts and publishing time arrangements.
5. Output brand briefs based on product selling points and co-create content with KOLs;
6. Review the content and quality of KOL drafts, collect drafts on time and give KOLs evaluation feedback;
7. Manage the KOL video production progress to ensure that KOLs can deliver high-quality advertising videos to brands on time;
8. Track the exposure, interaction rate, click-through rate and other data of each piece of content, and produce weekly reports. Based on data feedback, optimize content scripts and release schedules

1. Bachelor's degree or above, excellent English proficiency, at least 1 year of experience in KOL marketing or short video content operation.
2. Experience in e-commerce, beauty, or lifestyle content operation, with Internet celebrity resources preferred.
3. Fast learning ability, able to quickly adapt to a fast-paced work environment, and results-oriented.
4. Pay attention to the popular trends on TikTok and IG platforms, with high sensitivity to viral content

5, Good communication and multitasking skills, able to respond promptly to unexpected situations of Internet celebrities

6, Emphasizes teamwork and can coordinate and collaborate with other teams

1. Bachelor degree or above, excellent English skills, at least 1 year of KOL marketing or short video content operation experience
2. Experience in e-commerce, beauty or lifestyle content operation, Internet celebrity resources are preferred
3. Quick learning ability, able to quickly adapt to fast-paced work, result-oriented
4. Pay attention to the popular trends of Tiktok and IG platforms, and be highly sensitive to popular content
5. Good communication and multi-tasking skills, able to respond to the sudden situation of KOL in a timely manner
6. Focus on teamwork and be able to coordinate with other teams