Market Research Analyst (Market Insighting) - Quezon City
KFC Quezon City Full-time
Qualifications:
- Candidate must possess at least a Bachelor's/College Degree in Economics, Business Studies/Administration/Management, Psychology, Marketing or equivalent.
- At least 2 years of working experience in the related field is required for this position.
- Must have market research and intelligence experience, preferably within the Research/QSR/FMCG industry.
- Must have good understanding of competitive analytical methods and economic indicators.
- Must have good project management, networking and strategic planning skills.
- Must be a strong analytical thinker with skills for critical information gathering.
- With advanced report writing skills and presentation skills
- Proficient in PowerPoint, Excel, SPSS, and SAS.
- Ability to work effectively with multiple priorities and short timelines.
- Willing to travel, has a strong understanding of the market and has or can build resource network.
- Must have a keen eye for details, very observant and resourceful.
- Must have excellent communications skills.
- Willing to work in Q.C. and work full-time on site.
Job Responsibilities:
- Convert complex data and findings into understandable analysis and recommendations in order to identify areas in the market where business can be developed.
- Measure the effectiveness of marketing programs and strategies
- Gather data about consumers, competitors, and market conditions
- Devise methods and procedures for obtaining data; has proven ability to work with and generate insight from both qualitative and quantitative data.
- Has the ability to turn large amounts of information into meaningful insight.
- Support Top Management, Marketing and R&D by conducting consumer research studies to understand consumer needs and wants, thus, aiding in business decision making.
- Reduced risks in launching products /commercials that are not acceptable to the market
- Increased competitiveness of our brands/products in the market
- Improved customer service delivery of Operations.
- Willing to work in Scout Tobias Q.C. and work full time on-site.
Pasig, 10 km from Quezon City
databases remain current and relevant.
Qualifications/Requirements
Fluency in Vietnamese and English (both written and verbal) is required.
1–3 years of experience in market research, business analysis, or data collection.
Strong attention to detail...
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