B2B Audience Insights Marketing Manager
Optum Global Solutions (Philippines) Manila
Job Description
Job Overview
We are hiring a B2B Audience Insights Marketing Manager to lead the planning, execution, and performance tracking of B2B customer journeys. This role focuses on using data and insights to improve customer experience, support business strategy, and drive results.
Key Responsibilities- Manage end-to-end B2B customer journeys, including performance monitoring and optimization
- Develop and execute strategic plans to improve engagement and business outcomes
- Collaborate with cross-functional teams and stakeholders to align on priorities and resolve issues
- Track performance metrics and provide insights to guide decision-making
- Support initiative planning, forecasting, and prioritization
- Deliver regular reports and business reviews with clear recommendations
- Identify risks and opportunities, and drive continuous improvement
- Bachelor's degree in Marketing, Business, or a related field
- Experience in B2B marketing, audience insights, or customer journey management
- Strong analytical skills and ability to translate data into actionable insights
- Excellent communication and stakeholder management skills
- Ability to manage multiple projects in a fast-paced environment
- Experience working with cross-functional teams
- Familiarity with performance metrics and reporting
What We Offer:
- Market Competitive Pay Levels
- Hybrid Work Set-up
- Retirement Plan
- Medical Plan (HMO) from Day 1 of employment
- Dental, Medical, and Optical Reimbursements
- Life and Disability Insurance
- Paid Time-Off Benefits
- Sick Leave Conversion
- Tuition Reimbursement
- Employee Assistance Program (EAP)
- Annual Performance Based Merit Increases
- Employee Recognition
- Training and Staff Development
- Employee Referral Program
- Employee Volunteerism Opportunity
- All Mandatory Statutory Benefits
Who We Are:
- Optum is the health care technology and innovation company of the UnitedHealth Group enterprise along with UnitedHealthcare.
- UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.
- We're a leading health solution and care delivery organization. Our work is complex, but our mission is simple: create a healthier world, with you at the center.
- As part of a Fortune 5 enterprise, we are improving the health care experience of over 125 million people around the world.
- Elevate your career with a leading health care company while improving lives.
Join us in evolving health care so everyone can have the opportunity to live their healthiest life. This is your opportunity to be part of a team that's dedicated to Caring. Connecting. Growing together.
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