Marketing Supervisor

JOB SUMMARY

The Marketing Supervisor is responsible for developing and managing marketing programs and campaigns which include local retail, category trade, loyalty, digital and ecommerce marketing.

JOB DESCRIPTION

• Plan and formulate local retail marketing strategies
• Conceptualize and implement marketing campaigns & programs (cluster/community local marketing)
• Perform store driven activations (in-store execution)
• Strategic partnerships (local trade area activation)

• Plan and manage category marketing programs
• Vendor collaboration and strategic partnerships
• In-store sampling and activations
• Storewide and vendor exclusive promotions

• Plan and manage digital campaigns and programs
• Perform content and social media marketing
• Plan and execute digital promos and online events
• Brand awareness, store foot traffic OOH, tie ups & awareness campaign

• Plan and manage marketing promotions and sales events
• Drive customer loyalty and retention

• Bachelor's degree in Marketing, Business, or related field
• Experience in the retail industry is preferred but not required (can be in Supermarket or Department Store)
• Minimum of 3+ years experience in marketing

• With experience in local store marketing, in-store execution and local trade area activation
• Knowledgeable in brand strategies and implementation
• With experience in marketing activations
• Minimum of 3+ years experience in local store marketing

• Knowledgeable in promo creation and execution, vendor collaboration and strategic partnerships
• With experience in in-store sampling and activations
• Minimum of 3+ years experience in trade marketing

• Knowledgeable in digital campaigns and programs
• With experience in social media marketing
• Minimum of 3+ years experience in social media marketing

• Preferably with loyalty experience in any establishments with a strong loyalty card
• Experience in developing and managing loyalty programs
• Excellent analytical skills in marketing analytics and market segmentation
• Strong marketing skills and expertise to execute campaigns that drive customer loyalty