Assistant product manager (otx & innovations)

Grow with us, and be a part of the Bayanihan spirit.

ROLE OVERVIEW:

• Develops brand vision in relation to the segment
• Supports the brand vision with growth strategies and forecast
• Creates brand architecture and identifies line extensions and new solutions with minimal supervision to strengthen brand equity and ensure sustainable business growth

• Drives the commercialization of new product/solutions (includes line extensions and packaging improvements)
• Reviews brand's value proposition vis-a-vis customer's usage and satisfaction and recommends adjustment on communication to sustain business growth and market share

• Operationalizes brand strategic priorities from ideation to execution of the following programs in relation to the go-to-market route identified:

1. DTC: ATL, digital, BTL activations (schools, barangays), trade promotions (promo packs, price off, merchandising, salesclerk incentive program)
2. Ethical: Has the appeciation and familiarization of territorial MD coverage and brand Rx value to drive the implementation of Rx-generating, brand-building, relationship-building, and patient programs

• Leads the discussion of periodic brand reviews with different stakeholders with corresponding action points in relation to industry trends, competition, brand implications

1. DTC: Periodic reviews on: Media, BTL activations with partner agencies, and trade with S&CD
2. Ethical: Periodic reviews on: MD programs with Field Ops

• Develops brand marketing plan and briefs, recommends touchpoints aligned to the brand strategy independently/with minimal supervision

1. DTC: Consumer Marketing plan, Brand DNA, Consumer creative engagement brief
2. Ethical: MD Marketing plan, KOL module development brief, CME brief

• Organizes Rx and OTC data and information for the Pre-Demand Review, Demand Review. Identifies key business issues, opportunities, and action plans, and impact of brand initiatives affecting the brand forecast based on pre and post program evaluation
• Identifies and pursues opportunities and recommends alternate courses of action to deliver cost efficiencies and effectiveness while delivering brand profitability
• Identifies optimal investment mix between ethical and DTC programs in relation to target growth and sales achievement
• Formulates contingency plans and/or defines safeguards based on risk analysis on programs to be mounted as it relates to sales forecast, budget, and profitability implications

• Inputs in the questionnaires and requirements for the studies:

1. DTC: Immersion, home visits, IDI, FGDs
2. Ethical: MD interviews, MD surveys, RTDs, clinic visits, PSR workwith/OJ, meeting KOL and society leaders, MD program participation during program implementation

• Addresses expressed needs of internal and external customers
• Creates customer profile and pen portrait as inputs to the development of the brand programs:

1. DTC: Pen portrait, customer insight themes
2. Ethical: MD profile

• Manages internal and external customers and provide the completeness and timely requirements on time of DTC and Ethical programs to strengthen relationship with the following respective customers of each go-to-market:

1. DTC: Internal customers - CSPM, Media, Finance, Medical Affairs; External customers - BHA, Media, Digital, and BTL agencies
2. Ethical: Internal customers - Field Operations Group, Medical Alliance Group; External customers - MDs

• Ethical: Identify and develop MD KOLs in alignment with the Medical Director and Medical Alliance Group, creates MD KOL customer plan and create continuous and constant engagements to build and strengthen relationship

• Handles the development of new products as identified in the LRP plans
• Aligns and works with internal enablers (as well as external customers such as agencies) from sourcing to actual product launch

• Graduate of Business Administration, Marketing, Accounting, Finance Economics or any Business-related courses
• With least 3 - 6 years of relevant experience
• With Product Management, Digital Marketing and Sales experience, or related field
• Proficient in MS Office, written and spoken English; digital marketing solutions; adaptive, and flexible

As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.