Marketing Executive

• Proven experience in performance marketing or digital marketing roles, preferably in an e

• Familiar with online gaming industry and some of the companies that dominate this new,

• Must have deep expertise in at least one channel you will manage, and capable of learning.
• Solid understanding of various performance marketing channels, including PPC, SEM, social

• Proficiency in using web analytics platforms (e.g., Google Analytics), advertising platforms (e.g.,

• Strong analytical and data interpretation skills, with the ability to derive insights from complex

• Ability to think creatively and experiment with innovative marketing approaches to drive user

• A collaborative attitude and the ability to work effectively with cross-functional teams.
• Excellent written and verbal communication skills to effectively present insights and strategies

• Fluent verbal and written English, Tagalog & Cebuano languages.

• Plan, execute, and optimize performance marketing campaigns across various digital channels,

• Focus on acquiring new customers through targeted and data-driven marketing strategies,

• Collaborate with cross-functional stakeholders to develop strategies to support new content,

• Collaborate with peers across the marketing team to develop and set best practices for

• Analyze user behavior and the conversion funnel to identify areas for improvement, streamline

• Utilize analytics tools and performance metrics to monitor campaign performance, identify

• Work closely with the marketing team to allocate budgets effectively across different campaigns

• Own testing plans and running various tests against different variables (ads, audiences, landing

• Dive into data to understand trends in channels, diagnosing issues, and relaying findings to

• Optimize on a regular basis, to ensure we test into new platforms and reach a broader set of

• Have a good understanding of the mix of brand awareness media and performance marketing

• Collaborate with creative, content, and design teams to develop engaging marketing assets that

align with performance marketing goals.