Performance Marketing Specialist - Makati

Job Description:

We are seeking a Performance Marketing Specialist with a sharp focus on maximizing Return on Advertising Spend (ROAS) across paid media channels. This role is ideal for a data-driven marketer who thrives in e-commerce environments and is skilled in planning, executing, and optimizing digital campaigns on platforms such as TikTok, Shopee, Lazada, and Meta (Facebook & Instagram).

Work Arrangement:

• Full 5-day onsite work (Monday to Friday) at our office in Makati

Responsibilities:

• Develop and execute performance marketing strategies with a primary focus on increasing ROAS and driving profitable growth.
• Plan, launch, and manage paid campaigns across TikTok, Shopee, Lazada, and Meta, ensuring efficient use of ad spend to maximize revenue.
• Continuously analyze campaign data and fine-tune audience targeting, bidding strategies, placements, and creatives to improve ROAS.
• Conduct A/B testing to identify winning ad creatives and messaging that deliver the highest returns.
• Monitor daily campaign performance and proactively adjust strategies to ensure ROAS goals are consistently met or exceeded.
• Collaborate with creative and marketing teams to produce high-converting ad assets that align with data insights and performance benchmarks.
• Stay current with algorithm updates, digital marketing trends, and platform-specific best practices that influence ROAS.
• Manage and allocate advertising budgets with precision, ensuring optimal spend distribution based on campaign profitability and performance metrics.

Qualifications:

• Proven experience in performance marketing or digital media buying, with a strong track record of achieving high ROAS across TikTok, Shopee, Lazada, and Meta.
• Advanced analytical skills with the ability to interpret performance data and turn insights into actionable optimizations.
• Proficiency in ad management and analytics tools (Meta Ads Manager, TikTok Ads Manager, Google Analytics, etc.).
• Solid understanding of customer acquisition funnels, conversion tracking, and e-commerce KPIs, especially ROAS.
• Experience in e-commerce, affiliate marketing, or digital retail performance campaigns is highly preferred.
• Results-oriented, detail-focused, and able to manage multiple campaigns simultaneously in a fast-paced environment.