AdOps Specialist- Digital Marketing (Cebu-Onsite)
Virtual Staffing Solutions OPC Cebu Full-time
Our client is America’s leading radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in family-themed content and conservative values.
Client Success Specialist (Ad Operations Specialist)
Reports to: Client Success Program ManagerDepartment: Digital Marketing / Client Success
The Client Success Specialist (CSS) is responsible for the day-to-day management, optimization, and reporting of digital marketing campaigns for Primary-tier accounts. CSSs ensure campaigns are launched accurately, monitored for performance, and optimized to deliver measurable client results.While not client-facing, the CSS plays a critical role in campaign execution, reporting accuracy, and partnership with sales and client enablement functions. CSSs work in regional pods to provide efficient and consistent service, ensuring a positive client experience that supports retention and growth.
Key Responsibilities- Manage campaign setup, trafficking, and optimization across assigned accounts, including SEM, display, social, video, email, and audio.
- Monitor campaign performance daily/weekly, proactively flagging risks and opportunities.
- Generate accurate reports and insights to support monthly client reviews led by sales or enablement teams.
- Ensure campaigns are launched on time, with correct assets, targeting, budgets, and tracking.
- Execute campaign adjustments, creative swaps, pacing adjustments, and budget reallocations as needed.
- Collaborate closely with sales and internal enablement to understand client goals and align campaign execution.
- Maintain vendor relationships and coordinate with Ad Ops or external partners for troubleshooting and fulfillment.
- Participate in pod team meetings to share insights, resolve issues, and drive consistency across accounts.
- Document campaign activity, optimizations, and performance notes in CRM/project management systems (e.g., Monday.com).
- 2–4 years of experience in digital marketing, campaign management, or ad operations.
- Strong knowledge of digital advertising platforms (Google Ads, Meta Ads, programmatic DSPs, email marketing, etc.).
- Proficient in reporting and analytics, with ability to identify trends and optimization opportunities.
- Detail-oriented with excellent organizational and time-management skills.
- Experience with workflow/project management platforms (Monday.com, Freshdesk, TapClicks, Salesforce).
- Strong problem-solving skills with ability to troubleshoot campaign issues and coordinate with vendors.
- Effective collaborator with both technical and non-technical teams.
- Campaign Accuracy: High percentage of campaigns launched correctly, with minimal errors or rework.
- Optimization Impact: Campaigns consistently meet or exceed KPIs (CTR, CPL, CPM, etc.).
- Reporting Quality: Reports are delivered on time, accurate, and insightful for client-facing teams.
- Retention Support: Demonstrated impact on Primary-tier account retention and renewal rates.
- Efficiency: Adherence to SLAs for campaign setup, optimizations, and troubleshooting.
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