SEO, Google Ads & Digital Marketing Specialist

TMG Logistics and Maritime Group Inc. is seeking a highly motivated and results-oriented SEO, Google Ads & Digital Marketing Specialist to strengthen our online presence, generate qualified leads, and support the growth of our logistics, customs brokerage, freight forwarding, warehousing, and international trade services.

The successful candidate will be responsible for developing and implementing digital marketing strategies that drive website traffic, improve search engine rankings, generate leads, and maximize return on investment across various online channels.

Key Responsibilities

• Develop and implement SEO strategies to improve website visibility and search engine rankings.
• Conduct keyword research, competitor analysis, and website audits.
• Optimize website content, service pages, metadata, and landing pages.
• Build and execute backlink and content marketing strategies.
• Monitor website performance through Google Analytics and Google Search Console.

• Plan, create, manage, and optimize Google Ads campaigns.
• Manage Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword research and audience targeting.
• Monitor advertising budgets and campaign performance.
• Improve cost-per-click (CPC), cost-per-lead (CPL), and return on ad spend (ROAS).

• Develop digital campaigns focused on generating qualified importer, exporter, and logistics leads.
• Create and optimize landing pages to increase conversion rates.
• Implement lead tracking and reporting systems.
• Analyze customer journeys and identify opportunities for improvement.

• Manage and optimize Meta (Facebook and Instagram) advertising campaigns.
• Create and manage LinkedIn campaigns targeting corporate decision-makers and business owners.
• Develop remarketing and audience-retargeting strategies.
• Coordinate digital campaigns with social media content initiatives.

• Create SEO-driven articles, website content, and marketing materials.
• Develop content strategies aligned with industry trends and customer needs.
• Coordinate with content creators, designers, and video editors for campaign execution.

• Manage website updates and content improvements.
• Monitor website functionality, user experience, and mobile responsiveness.
• Coordinate with web developers for technical enhancements and SEO implementation.

• Create and manage email marketing campaigns.
• Develop automated lead nurturing and follow-up sequences.
• Maintain and organize marketing databases and lead records.