Marketing Specialist

We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals.

Role Overview

This is a hands-on role focused on implementation, consistency, and quality — not high-level brand strategy or demand-gen theatrics.

• Maintain and continuously improve our company website, including writing blog posts, updating design elements, and publishing content
• Conduct keyword research and map keywords to pages based on direction from leadership
• Create and publish SEO-optimized content (blog posts, landing pages, resource pages) following outlines and guidance provided by the team
• Ensure all content is well-structured, clear, and written in professional B2B English appropriate for enterprise and regulated-industry audiences
• Monitor website analytics and provide regular reports on traffic, engagement, and content performance

• Manage and maintain the company LinkedIn page: publish approved content, schedule posts, maintain a consistent professional tone, and monitor engagement metrics
• Produce and edit marketing videos to support product marketing, including product overviews, feature walk-throughs, demo clips, and explainer content using provided recordings or source material
• Create visual assets and graphics for social media posts, blog headers, and web pages using design tools
• Repurpose long-form content into social media snippets, infographics, and short-form video clips

• Maintain and organize the marketing content library, including case studies, white papers, product sheets, and presentation decks
• Coordinate with sales team to ensure marketing materials are current, accessible, and aligned with customer needs
• Support event preparation by creating promotional materials, updating event pages, and coordinating post-event follow-up content
• Manage email marketing campaigns including newsletter creation, list segmentation, and performance tracking
• Maintain brand consistency across all marketing materials and channels, following established guidelines
• Track and report on key marketing metrics including website traffic, content engagement, social media growth, and lead generation activities

• 5+ years of B2B marketing experience
• Strong written English skills with the ability to follow tone, structure, and guidance precisely
• Prior knowledge and experience in SEO / AEO / GEO
• High attention to detail and pride in producing clean, accurate, well-organized work
• Ability to execute independently with clear direction, priorities, and feedback
• Strong problem-solving skills and ability to work independently under pressure.
• Empathetic and patient demeanor with strong customer service skills to ensure a positive working environment
• Self-motivated with analytical thinking; thrives with autonomy.

We move fast and rely on a modern stack to maintain a high-velocity, data-driven sales motion.

Proficiency in the following is required:

• HubSpot: Manage content creation and publication through HubSpot Marketing and Content Hubs
• ChatGPT/ Claude AI: We leverage the latest AI tools to assist in our productivity

Work Location: WFH

Note: As part of our recruitment process, we conduct background checks on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.

• Night Shift: 8pm to 5am PH
• WFH