Talent Acquisition Executive ( Sourcing and Branding Specialist)

Role Overview

You will blend creative storytelling with analytical rigor to support Omega Healthcare's strategic growth.

Key Responsibilities:

• Brand Guardianship: Act as the primary custodian of the Omega Healthcare brand, ensuring all internal and external communications adhere to global brand guidelines.
• Employer Branding: Collaborate with HR and leadership to develop strategies that position Omega Healthcare as an employer of choice in the healthcare solutions space.
• Collateral Development: Design and produce high-impact branded documents, including corporate profiles, pitch decks, brochures, and digital assets.
• Physical Branding: Coordinate the development of office signage and branded corporate merchandise across our various Philippine sites.

• Channel Management: Develop and manage a comprehensive content calendar for LinkedIn, Facebook, and Instagram to boost B2B engagement and talent acquisition.
• Content Creation: Produce original, high-quality content—including graphics, videos, and thought-leadership articles—that highlights our expertise in healthcare management and technology.
• Engagement: Monitor community interactions and respond to inquiries to maintain a professional and responsive online presence.

• Strategic Campaigns: Plan and execute multi-channel marketing campaigns (digital, social, and traditional) aligned with corporate business goals.
• Social Media Platform Oversight: Implement updates to the official social media platforms of Omega PH to ensure content is current, SEO-optimized, and reflects the latest service offerings.
• Market Intelligence: Monitor healthcare industry trends and competitor activity to identify opportunities for brand differentiation.

• Corporate Events: Lead the planning and execution of industry conferences, job fairs, job forums , Open House and Virtual Job Fairs as well as internal town halls, etc.
• Stakeholder Outreach: Coordinate logistics and marketing for community outreach programs and professional networking events.

• Performance Tracking: Analyze and report on marketing KPIs, social media metrics, and campaign ROI.
• Stakeholder Reporting: Prepare monthly marketing reports and presentations for the TA Leadership Team.

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: At least 2+ years of proven experience in marketing, branding, or advertising (experience in the healthcare or BPO sector is a significant advantage).
• Digital Proficiency: Expertise in Google Analytics, Google Ads, and social media management platforms (e.g., Hootsuite, Sprout Social).
• Communication: Exceptional written and verbal communication skills with the ability to translate complex healthcare services into compelling brand stories.
• Design Savvy: Proficiency with graphic design tools such as Canva or Adobe Creative Suite.
• Organization: Strong project management skills with the ability to handle multiple deadlines in a high-growth environment.

• Tertiary qualification in Marketing, Communications, or a related field.
• 2+ years of relevant marketing experience.
• Proficiency in digital marketing tools (Google Analytics, Google Ads, and Social Media Management software).
• Experience using job or project management systems (e.g., ServiceM8, Simpro, Asana, or similar).