Senior Digital Tagging Specialist [Adobe Analytics] (AU, Retail, Hybrid)

Schedule: Monday to Friday (7am to 4pm PHT)

6 months contract | 2-3x per week onsite

Purpose of the Role:

Operating as a senior individual contributor, this role translates business requirements into scalable measurement designs, applying experienced judgement to challenge and improve on requirements rather than implementing them at face value. The Specialist owns measurement strategy within the tagging domain — covering event frameworks, variable structure, data layer alignment, and best practice — while maintaining standards and documentation, implementing tagging changes directly where appropriate, and reviewing work delivered by external partners.

What will you do?

• Own the delivery and prioritisation of the digital analytics tagging backlog, ensuring work is well sequenced and aligned to business priorities
• Work with eCommerce, Marketing, Data & Analytics Business Partners, and Digital Squads to clarify and refine requirements, translating them into user stories, acceptance criteria, and technical scope
• Drive measurement strategy within the tagging domain — defining how digital experiences should be measured, standardising tracking approaches, and recommending better solutions — progressing confidently from requirements through to recommendation

• Implement tagging changes directly across tag management and analytics platforms, and review work delivered by external partners to ensure quality and data governance standards are met
• Ensure tagging standards are applied consistently across all delivery work

• Improve the quality, consistency, and scalability of tagging implementations over time
• leveraging AI capabilities where relevant
• reducing rework, duplication and reliance on external partners
• Use experience and best practice to identify and address gaps in how digital measurement is designed and delivered

• Maintain clear documentation of tracking decisions, implementation patterns, and tagging standards, so that knowledge is easy to access and apply
• Share expertise with analysts, engineers, and stakeholders to build broader understanding of digital measurement across the team

• Bachelor's degree in commerce/marketing/business analytics/economics/math/stats or similar
• 5-10 years' experience in a similar role
• Proficiency in Adobe Experience Cloud solutions, including Analytics, Launch and Target
• Strong knowledge of digital and web tracking technologies
• Excellent communication, project management and problem-solving skills
• Mandatory Technology Used:
• Web Analytics and Tagging: Adobe Analytics, Adobe Launch, Adobe Target (Must haves), Google Analytics (GA4 preferred), Google Tag Manager, Tealium or other tag systems
• Data Analysis: Strong excel proficiency, Snowflake, AWS, SQL
• Project management tools like Jira, Monday.com, etc
• Business Intelligence Tools: Power BI (preferred), Tableau

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Equal Employment Statement

Employment decisions at ConnectOS will be conducted without consideration of factors such as age', race, color, religion, gender, disability status, sexual orientation, gender identity or expression, genetic information, and marital status. ConnectOS ensures the full confidentiality of the data it processes.