Web Analyst | Hybrid | Makati/Clark | Night Shift | Day 1 HMO

Be the Data Powerhouse Behind Impactful Digital Strategies

Use your analytical expertise to influence digital outcomes that matter. Step into a global career in web analytics and make your mark in the nonprofit tech space-without ever leaving the country. With international exposure, this is your chance to create real impact, drive meaningful change, and grow your analytics expertise on a global scale.

Job Description

As a Web Analyst, you'll track and optimize website and campaign performance to uncover actionable insights that support marketing and lead-generation efforts. You'll collaborate with stakeholders, implement advanced tracking strategies, and turn data into decisions that fuel digital success across the organization.

Job Overview

Work setup: Hybrid (Makati or Clark)

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Night differential pay to maximize your earnings
• Hybrid work arrangement
• Prime office locations in Makati and Clark
• (Easy access to MRT stations, restaurants, and banks, and conveniently accessible by PUVs)
• Fixed weekends off
• Salary Advance Program through our banking partner
• (Eligibility and approval subject to bank assessment; available to account holders with minimum of 6 months company tenure)
• Unlimited upskilling through Emapta Academy courses
• (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)
• Free 24/7 access to our office gyms (Ortigas and Makati)
• (With a free physical fitness trainer!)
• Exclusive Emapta Lifestyle perks
• (Hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used at your discretion
• (Including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

• 3+ years of experience in web or digital analytics, preferably in a B2B SaaS environment
• Advanced expertise with Google Tag Manager, including custom events, variables, triggers, and debugging
• Deep familiarity with GA4, including event modeling, conversion setup, and exploration reports
• Strong analytical and critical thinking skills, with an understanding of marketing funnels and attribution logic
• Experience with CMS-based websites (especially WordPress) and common front-end elements
• Proficiency with debugging tools such as Tag Assistant, GA Debugger, and browser DevTools
• Ability to clearly communicate technical concepts to non-technical audiences
• Hands-on experience with Looker Studio or similar tools for dashboard development
• Knowledge of GDPR/CCPA compliance, cookie consent tools, and tracking governance best practices

• SQL and/or BigQuery experience for large-scale data extraction and analysis
• Familiarity with web experimentation platforms (e.g., VWO, Optimizely)
• Understanding of CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce)
• Strong storytelling and data visualization skills
• Comfortable presenting to cross-functional stakeholders and marketing leadership

Your Daily Tasks

• Own end-to-end implementation of website tracking using Google Tag Manager (GTM)
• Set up and troubleshoot GA4 custom events, conversions, and behavioral tracking
• Maintain clean and well-documented dataLayer implementations across the website
• Audit and validate data integrity across platforms, including cross-domain and campaign tracking
• Develop scalable tagging frameworks and enforce consistent taxonomy and governance standards

• Build and maintain dashboards using GA4, Looker Studio, and other BI tools to track KPIs like engagement, bounce rate, form submissions, and funnel performance
• Analyze user behavior to uncover UX, content, or performance improvement opportunities
• Translate analytical findings into actionable recommendations for marketing, design, and web development teams
• Regularly deliver insights to marketing stakeholders, including in QBRs and campaign retrospectives

• Partner with marketing stakeholders to support A/B testing and CRO initiatives
• Help design, implement, and evaluate experiments using tools like Google Optimize (or successor), VWO, or Optimizely
• Monitor conversion paths, identify drop-offs, and inform strategies to improve lead quality and pipeline influence

• Partner with developers to validate tracking on dynamic content, forms, and WordPress ACF-based templates
• Support UTM governance, campaign attribution modeling, and channel-specific reporting
• Collaborate with SEO, performance marketing, and RevOps to assess traffic quality and MQL behavior
• Maintain structured QA workflows and a centralized change log for analytics deployments

• Utilize tools like BigQuery or SQL for more advanced exploration and audience segmentation
• Combine web analytics with CRM or marketing automation data to understand conversion journeys

About the Client

By merging innovation with purpose, they help change-makers make smarter, data-informed decisions that drive real-world outcomes.

Welcome to Emapta Philippines!

Apply now and be part of the #EmaptaEra!