Marketing Head

Marketing Head (Senior Manager to AVP Level)

Location: Quezon City, Metro Manila

1. Strategic Brand Management & Market Leadership

• Formulate and execute the annual marketing roadmap to protect and expand the brand's leading market share.
• Direct the corporate marketing budget, establishing clear KPIs and ensuring strong ROI across all B2B and B2C channels.
• Define and maintain brand positioning, ensuring cohesive messaging across all consumer touchpoints.

1. Consumer Insights & Market Research

• Oversee data-driven market research to monitor competitor activity, economic shifts, and evolving consumer behavior.
• Translate market intelligence into actionable insights to drive product development and targeted campaigns.

1. Integrated Digital Marketing & Brand Visibility

• Spearhead the brand's digital ecosystem, including social media strategies, performance marketing, and the growth of the company’s proprietary service application.
• Direct high-visibility "Above-The-Line" (ATL) campaigns, including strategic billboard placements, traditional media buying, and high-impact promotions.

1. Events, Activations, & Trade Marketing

• Conceptualize and oversee large-scale "Below-The-Line" (BTL) initiatives, including trade shows, national dealer conventions, product launches, and experiential marketing.
• Design on-ground promotional activities that directly support the commercial sales pipeline and drive foot traffic to retail partners.

1. Stakeholder & Agency Management

• Collaborate closely with Sales, Logistics, and Plant Operations to align marketing campaigns with inventory and distribution capabilities.
• Manage relationships with top-tier creative, media-buying, and public relations agencies.

• Experience: 10–15 years of progressive experience in Brand Management and Marketing, with at least 5 years in a senior leadership or people-management role.
• Industry Background: Proven track record handling tangible products or durable consumer goods. Experience in Fast-Moving Consumer Goods (FMCG), Automotive, Industrial Products, or Industrial Manufacturing is highly preferred.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced business degree is a strong advantage.
• Core Competencies: * Expert knowledge of the Philippine media and advertising landscape. Strong capability in both digital transformation and traditional trade/dealer marketing. Exceptional financial acumen regarding budget management and ROI tracking.
• Leadership Style: A visionary leader who is comfortable shifting from boardroom strategy to on-ground execution during major events and activations.