Digital Media Specialist

Be Part of Our Growth Journey! Smarter, Stronger, and More Fun Than Ever

We’re entering our next stage of growth—strengthening our digital marketing capability, expanding our brand reach, and building a culture that values ownership, performance, and continuous improvement.

As part of our continued growth at Skanos, we’re looking for a detail-oriented and results-driven Digital Media Specialist to join our team. This role is ideal for someone who thrives in fast-paced execution, enjoys both creative and analytical work, and is confident managing day-to-day digital marketing operations.

What You’ll Be Doing

As a Digital Media Specialist, you will support the execution of the marketing strategy set by the Marketing Manager. You will manage day-to-day digital activity across paid media, social platforms, website content, CRM systems, and reporting—ensuring campaigns are executed accurately, optimised continuously, and aligned with business objectives.

1. Creative & Content (Daily)

• Write ad copy based on Marketing Manager direction
• Update and rotate creative assets as required
• Update pricing, product, and content parameters
• Create photo and video content across brands
• Produce social media assets aligned to the content calendar

1. Campaign Management (Daily)

• Launch and manage Meta and LinkedIn campaigns as directed
• Update audiences and targeting settings as instructed
• Execute A/B testing
• Optimise bids and budgets based on direction
• Pause underperforming ads and replace creative assets
• Troubleshoot rejected ads, tracking issues, and delivery errors

1. Targeting & Social Media (Weekly)

• Schedule organic and paid content across all brands
• Build lookalike audiences and refine retargeting lists
• Apply audience exclusions as directed
• Support LinkedIn outreach and networking strategy
• Collect and compile competitor and market insights
• Monitor social comments and messages and escalate where required

1. Tracking, Analytics & Reporting (Daily)

• Review performance dashboards and daily metrics
• Monitor Pixel and conversion tracking events
• Test landing pages and lead forms
• Track customer journeys and conversion performance
• Maintain campaign budgets and pacing
• Build and update dashboards across all channels (including Mailchimp)
• Produce monthly reporting packs for leadership review

1. Website Management

• Update content in Neto and WordPress
• Adjust copy, images, and layouts as required
• Fix broken elements and technical issues
• Support content preparation for new website launch
• Maintain ongoing updates and performance monitoring
• Flag issues and improvements to the Marketing Manager

1. SEO & Google Ads

• Not directly managed in this role
• A strong working knowledge is expected
• Strategy ownership remains with the Marketing Manager

1. CRM & Direct Marketing (Daily)

• Manage Mailchimp email and SMS campaigns
• Execute automation workflows as designed
• Create Canva-based email templates
• Maintain CRM-to-Mailchimp data sync and segmentation
• Upload and manage leads from Lead Gen forms
• Monitor automation performance and report issues
• Schedule and send approved EDM campaigns
• Track email and SMS performance metrics daily

1. Collaboration & Reporting

• Attend monthly sales and marketing meetings
• Share insights from campaign data
• Provide updates on key initiatives

1. Agency & External Collaboration

• Supply creative and performance data to external agencies
• Support digital agency requirements (Skanos Digital)
• Deliver approved assets to external stakeholders and platforms

1. Review & Monitoring Weekly:

• Monitor Meta Ads performance (spend, delivery, CTR, CPL)
• Track CPC, CPM, frequency, and campaign health
• Flag anomalies and optimisation opportunities

1. End of Day Responsibilities (Daily)

• Implement final optimisations across campaigns
• Schedule next-day tasks in ClickUp
• Final checks on live ads and content
• Update marketing calendar entries

• Experience in digital marketing, paid media, or performance marketing roles
• Strong hands-on experience with Meta Ads Manager and LinkedIn Ads
• Understanding of SEO principles and Google Ads (advantageous)
• Experience with CRM and email marketing platforms (Mailchimp preferred)
• Strong creative and analytical capability
• High attention to detail and strong execution discipline
• Ability to manage multiple tasks and deadlines in a fast-paced environment
• Strong communication skills and ability to follow structured direction
• Experience with Canva, ClickUp, or similar tools advantageous
• Willingness to work Australasian, North American, or UK shift hours
• Willingness to work in or relocate to Angeles City, Pampanga

• Competitive salary and benefits
• A fast-growing company with strong momentum and clear direction
• A supportive, collaborative, and performance-focused culture
• Real impact across multiple digital channels
• Clear focus on work–life balance and continuous improvement
• Career development opportunities as the business expands
• HMO coverage from Day 1 for you and 2 dependents