Digital Marketing Assistant (Short-Term Rentals) - Manila

Additionally, the Marketing Assistant will support content creation, email marketing, and social media efforts to drive engagement and direct

bookings. The ideal candidate has experience in digital marketing and the vacation rental industry, strong analytical skills, and the ability to adapt to evolving OTA algorithms.

Key Responsibilities:

• Optimize Property Listings Across OTAs – Create and enhance listings on OTA platforms like Airbnb, Vrbo by crafting captivating descriptions, selecting high-quality images, and utilizing SEO best practices to improve search rankings.
• Ensure Listing Accuracy & Compliance – Regularly update property details, amenities, policies, and availability to prevent discrepancies and maintain compliance with OTA guidelines.
• A/B Test Listing Elements – Experiment with different headlines, descriptions, and images to determine what resonates best with potential guests and improves conversion rates.
• Analyze Performance & Drive Conversions – Track key metrics such as booking rates, guest engagement, and listing visibility, using data-driven insights to improve performance and increase direct bookings.
• Stay Up to Date on OTA Algorithm Changes – Monitor industry trends and platform updates to adjust strategies and maintain strong listing performance across multiple booking channels.

• Write compelling copy for blogs, social posts, ads, and emails that reflect the company’s voice and appeal to target audiences.
• Create, schedule, and publish engaging posts across platforms like Instagram, LinkedIn, and TikTok, and Facebook.
• Monitor and respond to comments and messages to foster community engagement.
• Track performance metrics and suggest improvements.

• Assist with our email marketing in preparing and sending email campaigns to promote vacation homes, seasonal promotions, plus special offers.
• Maintain and grow email subscriber lists.
• Analyze open rates, click-through rates, and conversions to optimize email performance.
• Conduct market research to identify trends and opportunities.

• Update and refresh website content, including blogs, and promotional pages.
• Collaborate with the team to ensure the website aligns with brand standards and goals.
• Assist in tracking website analytics to inform content strategy.

• Monitor key performance indicators (KPIs) such as engagement, lead generation, and conversions.
• Compile insights to help the team refine strategies.
• Stay updated on competitor activity and industry trends.

• Organize marketing assets, maintain calendars, and prepare presentations as needed.
• Manage digital marketing tools and subscriptions to ensure smooth operations.

• 2 to 4 years of experience in digital marketing preferably in the vacation rental industry.
• Experience and understanding of the vacation rental industry.
• Excellent written and verbal English skills.
• Strong organizational skills with the ability to multitask and prioritize workload.
• Ability to work independently in a remote work environment.
• Attention to detail and commitment to providing exceptional service.
• Possess critical thinking and problem-solving skills.
• Ability to learn new software quickly and efficiently.
• Willingness to ask questions when unclear about a task or process.