Digital Marketer / Product Specialist

This role combines marketing know-how, customer interaction, and content creation — all while representing the brand across various digital platforms and live events.

Shift: Graveyard

Key Responsibilities:

• Understand product features, benefits, and technical details.
• Explain product information in simple, clear terms.
• Conduct online or in-person product demos.
• Create FAQs, user guides, or tutorial content.
• Assist customers with inquiries or product concerns.

• Act as the face of the brand online and during events.
• Create on-brand content (social media posts, videos, testimonials).
• Represent the company professionally in digital communities and events.
• Share real and relatable product experiences.

• Manage and engage with social media audiences (Facebook, Instagram, TikTok, etc.).
• Use tools like Canva, CapCut, or Notion to design content.
• Monitor engagement (likes, shares, comments) and respond to customers.
• Post regularly and align content with product goals and brand voice.

• Collect feedback and share ideas to improve marketing and product features.
• Stay updated on industry trends and customer behavior.
• Work with sales and marketing teams to ensure consistent messaging.

• Attend trade shows, product launches, or live events.
• Present the brand confidently during public engagements.

Qualifications:

• At least 3 years of combined experience in:

o Digital marketing

o Product specialist roles

• Strong communication skills (verbal and written), especially for international audiences (American market)
• Experience in using tools like:

• Ability to explain technical info clearly to non-technical users
• Confident in speaking, presenting, and representing the brand
• Can handle multiple tasks independently in a fast-paced environment
• Willing to work night shifts and attend onsite duties 3x a week

Preferred But Not Required:

• Bachelor's degree in Marketing, Communications, Business, or related field
• Experience managing online communities or social media pages
• Familiarity with platforms like Zendesk, Monday.com, or Gorgias