[ref. z91359618] Digital Marketing Head - Pasig

This role requires a strategic thinker who can drive measurable results while managing a multi-disciplinary team.

This position reports directly to the Chief Technology Officer and Operations Director for Technology.

What you'll do:

• Develop and implement comprehensive SEO strategies tailored to real estate professionals
• Lead technical SEO initiatives including site audits, optimization, and performance improvements
• Stay current with SEO algorithm updates and industry best practices
• Train and mentor team members on SEO techniques and methodologies
• Ensure all client SEO strategies align with real estate business objectives and performance metrics
• Oversee link-building and off-page optimization campaigns

• Develop integrated digital marketing strategies encompassing SEO, PPC, and social media
• Analyze market trends specific to real estate to identify growth opportunities
• Monitor campaign performance and make data-driven decisions to optimize results
• Create "best-in-class" products and services with the product development team
• Source, vet, and manage digital marketing partners and vendors

• Lead, mentor, and manage the digital marketing team to ensure high performance
• Establish processes and workflows to improve efficiency and quality
• Conduct regular performance reviews and provide coaching to team members
• Forecast staffing needs based on revenue projections and workload
• Deliver monthly performance reports to the board and management team
• Achieve department KPIs including customer satisfaction, client retention, and profitability

• Manage VIP and escalated real estate clients, ensuring white-glove service
• Support the sales team with technical expertise on high-value prospect calls
• Develop long-term client relationships to maximize retention
• Minimize escalations, refunds, and cancellations
• Work with teams to develop creative, real estate-specific solutions for client content strategies

• Collaborate with web development, sales, and client services teams
• Work with product development to solve technical challenges
• Coordinate interdepartmental concerns and process improvements
• Provide feedback to management on product and service improvements

Job Requirements:

• Bachelor's degree in Marketing, Business, or related field
• Minimum 5+ years of experience in digital marketing, with specific focus on SEO
• Demonstrable experience with real estate websites and the US real estate market
• Proven track record of successful SEO campaigns with measurable results
• Experience with Google Analytics, Google Search Console, SEMRush, MOZ, and other SEO tools
• Strong knowledge of technical SEO, content marketing, and on/off-page optimization
• At least 3 years of team management experience
• Excellent analytical, communication, and leadership skills

• Experience with PPC campaign management (Google Ads)
• Social media marketing expertise, including organic and paid strategies
• Experience working with CRM systems (Salesforce a plus)
• Previous agency experience managing multiple real estate clients
• Formal certifications in Google products (Analytics, Ads)