Marketing Head

Schedule: Monday to Friday, Dayshift

Role Overview

Ideal candidates are currently in a Senior Manager or AVP-level role with proven experience handling tangible or consumer-driven products.

• Bachelor's degree in Marketing, Business Administration, Communications, or any related field; MBA or post-graduate studies is an advantage
• At least 10+ years of progressive marketing experience, with significant exposure in strategic marketing, brand management, and integrated marketing campaigns
• Must have experience handling automotive, industrial, consumer, retail, or other tangible/product-driven industries.
• Preferably currently holding or previously held a Senior Manager, Group Marketing Manager, Marketing Director, or AVP-level position
• Strong background in market research, consumer insights, and translating market data into actionable business strategies
• Proven experience in digital marketing initiatives, including social media campaigns, online promotions, performance marketing, and brand visibility programs
• Extensive exposure in handling events and activations such as trade shows, dealer/customer engagements, product launches, partnerships, experiential marketing, and on-ground promotional activities
• Strong leadership and stakeholder management skills, with experience collaborating cross-functionally with sales, operations, and external partners/agencies
• Excellent communication, presentation, project management, and strategic planning capabilities
• Highly analytical, creative, and results-driven, with the ability to thrive in a fast-paced environment

• Develop and execute comprehensive marketing strategies aligned with the company's business objectives and growth targets
• Lead brand management initiatives to strengthen market positioning, customer engagement, and overall brand equity
• Drive market research and consumer insight activities to identify market trends, customer behaviors, competitive landscape, and growth opportunities
• Oversee digital marketing campaigns and brand visibility initiatives across various platforms, including social media, online advertising, outdoor/billboard placements, and promotional activities
• Plan and manage events and activations such as trade shows, dealer/customer events, partnerships, sponsorships, experiential marketing programs, and product/brand launches
• Collaborate closely with sales and commercial teams to support revenue generation, channel development, and customer acquisition initiatives
• Manage relationships with external agencies, media partners, suppliers, and event organizers to ensure effective campaign execution
• Monitor marketing performance metrics, campaign effectiveness, ROI, and customer engagement analytics to drive continuous improvement
• Lead and mentor the marketing team, ensuring alignment, capability development, and high-performance execution
• Ensure consistency of brand messaging and marketing communications across all channels and touchpoints