Marketing manager

Job Description

MARKET MODELLING MANAGER

• Analysis and modeling of the Philippines cigarette market and Company's performance.
• Enhance and maintain the market model to deliver business planning scenarios (Volume, Share of Market, Profit) based on different scenario assumptions including Price, Tax, Market Size, M&S investment, and P&L input from finance.
• Structure the information received, analyze (trade marketing activities, launches of new brands, etc.), based on internal data and research data (retail audit, consumer tracker, data from special studies and open sources, etc.)
• Active contribution in all volume planning processes in Company.
• Support the M&S (Marketing & Sales) on strategic planning with relevant forecast and scenarios based on aligned assumptions and provide clear and explainable results.
• Provide relevant modelling of new launches, including the impact to other portfolios (cannibalization impact). All variables such as distribution and switching patterns should be aligned with proper stakeholders.
• Collaboration and presentation of the market model & forecast.
• Support the M&S (Marketing & Sales) on strategic planning with relevant forecast and scenarios based on aligned assumptions and provide clear and explainable results
• Provide relevant modelling of new launches, including the impact to other portfolios (cannibalization impact). All variables such as distribution and switching patterns should be aligned with proper stakeholders.
• Collaboration and presentation of the market model & forecast.

Qualifications/Requirements

Job Qualifications:

• Bachelor’s Degree in an analytical field (Mathematical, Statistics, Economy) or equivalent experience.
• 5 years of proven experience in Business Intelligence, Strategic Insights or Business Planning departments (preferably in FMCG industry).
• Strong work experience in data modeling and data-driven-forecasting.
• Experience and knowledge in tobacco industry is a plus.
• Strong communication skills both written and verbal English.
• Strong cross-functional collaboration and stakeholder management.

Work location

TAGUIG CITY, NCR, FOURTH DISTRICT

Remarks

MARKET MODELLING MANAGER

Workplace Location: Taguig City, Metro Manila 1635

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