Sales Marketing Officer

About the role

The Officer is also responsible for high-level market research, competitor analysis, campaign development, and corporate-level branding initiatives.

• Provide direction, coaching, and performance monitoring to all Site Sales and Marketing Staff.
• Ensure site staff adhere to prescribed sales processes, reporting formats, and branding standards.
• Consolidate and analyze sales reports submitted by sites and use the data to guide decisions.
• Conduct regular site visits (virtual or physical) to assess staff performance and support field initiatives
• Lead market intelligence efforts, including trend tracking, customer segmentation, demand forecasting, and competitor profiling.
• Regularly produce strategic insights to inform leadership and influence pricing, product, and promotional strategies.
• Analyze customer behavior data and sales performance across projects to identify emerging needs and opportunities.
• Create and manage high-level digital marketing campaigns, promotions, and sponsored content.
• Monitor the performance of social media pages across project sites, ensuring timely and professional customer engagement.
• Review analytics (reach, engagement, inquiries) and guide site staff in optimizing performance.
• Prepare consolidated sales and marketing performance reports for executive management.
• Develop quarterly and annual marketing plans aligned with the company’s goals.
• Support budgeting processes for sales and marketing initiatives.
• Review existing processes for rooms for improvement and make new processes as necessary.

• Bachelor’s degree in marketing, Business Administration, Communications, or related field.
• At least 3–5 years of experience in sales, marketing, or business development (preferably in construction, aggregates, or related industry).
• Proven leadership and supervisory experience.
• Strong analytical skills and a data-driven approach.
• Exceptional written and verbal communication skills.
• Proficient in digital tools, MS Office, and social media marketing platforms.
• Highly organized, with the ability to manage multiple projects and stakeholders.

What we offer

At FRÁSEC Ventures Corporation, we are committed to providing our employees with a supportive and rewarding work environment. In addition to a competitive salary, you will enjoy opportunities for professional development, a comprehensive benefits package, and a collaborative team culture that values work-life balance.