Regional Sales Manager（North Luzon）

Key Responsibilities

• Identify, evaluate, and onboard qualified distributors (DBs) to ensure efficient market coverage and distribution of diaper products.
• Negotiate trading terms and pricing structures with DBs to ensure healthy margins and cost-effectiveness.
• Monitor and evaluate DB performance, including sell-in/sell-out data, inventory management, and financial compliance.
• Sales Strategy & Execution
• Develop and implement the regional sales strategy specific to the diaper category, aligned with national objectives.
• Set monthly and quarterly KPIs for ASMs and field sales teams (e.g., sales volume, coverage, new accounts, in-store visibility).
• Lead the execution of channel programs and trade marketing campaigns in collaboration with internal support functions.
• Team Leadership & People Development
• Lead and mentor Area Sales Managers and field sales staff to execute route plans, expand coverage, and drive outlet productivity.
• Conduct regular coaching, performance reviews, and business reviews.
• Build a high-performance team culture focused on results, accountability, and customer engagement.
• Customer & Partner Engagement
• Build strong relationships with DB owners, retailers, and local key accounts.
• Manage issue resolution, field escalations, and customer service coordination to ensure satisfaction and continuity.
• Budget, Margin & Profitability Management
• Ensure execution within approved trade and operational budgets.
• Continuously monitor pricing, promotions, and cost structure to maximize profitability of the diaper business in assigned regions.
• Analyze ROI of regional programs and adjust strategy as needed.
• Reporting & Market Intelligence
• Track and report on regional sales performance, market trends, and competitor activities.
• Provide insights and recommendations to HQ and commercial leadership team.

• Bachelor’s degree in Business, Marketing, or related field; MBA is a plus.
• Minimum 5 years’ experience in FMCG sales, preferably in diaper or personal care categories.
• Proven success in distributor/channel management, trade term negotiation, and regional business execution.
• Strong leadership, communication, and data analysis skills.
• Highly organized, result-driven, and cost-conscious.
• Willingness to travel extensively within the assigned region（North Luson and Central Luson）.