Salesforce Marketing Cloud Specialist / CRM Specialist | Work from Home

We’re Hiring: Salesforce Marketing Cloud Specialist / CRM Specialist!

Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment? We got you covered!

Attach this together with your updated CV to become a priority applicant!

Schedule: Morning Shift

Job Description:

The Salesforce Marketing Cloud Specialist is responsible for executing, optimising, and supporting El Jannah’s customer communications across email and SMS using Salesforce Marketing Cloud.

This role supports the client’s CRM, app, and loyalty ecosystem by building and deploying automated journeys and campaign communications that strengthen customer connection, support repeat visitation, and drive long-term value. Working collaboratively with the Senior CRM & Loyalty Manager, wider Marketing team, and IT, this role ensures lifecycle strategies are delivered accurately, reliably, and at scale.

Key Responsibilities:

• Build and maintain automated lifecycle journeys ,including welcome, onboarding, post-purchase, retention, and reactivation programs
• Configure Journey Builder workflows (entry sources, waits, decision splits, and exits)
• Support personalisation using behavioural and transactional data from app, loyalty, and digital channels
• Assist in maintaining CRM architecture that supports automation and lifecycle programs
• Ensure journeys are well-documented, scalable, and consistently optimised for performance

• Execute CRM campaigns within Salesforce Marketing Cloud, supporting email and SMS aligned with marketing and promotional calendars
• Support personalised offers, triggered communications, and targeted messaging
• Conduct A/B testing and contribute to the optimisation of content, timing, and audience selection
• Collaborate with internal stakeholders to ensure messaging aligns with brand tone and guidelines
• Ensure reliable campaign execution during peak trading periods

• Produce post-send reporting and performance summaries for CRM campaigns and journeys
• Monitor engagement, conversion, and behavioural metrics to identify optimisation opportunities
• Conduct thorough QA across data, personalisation, links, tracking, and rendering prior to sending
• Troubleshoot Salesforce Marketing Cloud issues such as send failures, logic errors, and data sync delays

• Work closely with the CRM Marketing Specialist, Marketing, IT, and agency partners to support CRM initiatives
• Maintain CRM documentation, journey records, and build standards
• Support CRM governance, privacy, and data compliance requirements
• Identify opportunities to improve execution efficiency and platform best practices

Qualifications and requirements:

• Certifications in Salesforce Marketing Cloud, CRM, marketing automation or data analysis (preferred)
• 2+ years of hands-on experience with Salesforce Marketing Cloud
• Experience executing CRM campaigns across email and SMS
• Strong working knowledge of Journey Builder and campaign execution
• Experience working with data extensions, segmentation, and personalisation logic
• Ability to troubleshoot common Salesforce Marketing Cloud execution issues
• Experience producing CRM campaign reporting and insights
• Exposure to lifecycle, loyalty, or app-based CRM programs (preferred)

• High attention to detail and strong QA discipline
• Analytical and problem-solving mindset
• Strong planning and prioritisation skills
• Clear, confident communication with technical and non-technical stakeholders
• Ability to work autonomously while supporting broader CRM objectives
• Proactive and organised, with a focus on continuous improvement

Non-negotiable skills and requirements:

• Knowledgeable about Salesforce Marketing CRM
• Strong attention to detail and QA discipline
• Ability to execute campaigns accurately and on time
• Proven ability to troubleshoot and resolve execution issues
• Clear communication with both technical and non-technical stakeholders
• Ability to work independently while supporting broader CRM objectives

Perks & Benefits (Work From Home):

• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
• Flexible leave credits which may be used for vacation, emergency and sick leaves
• Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
• Endless opportunities for career advancement
• Annual Performance Review with Salary Increase
• We set you up for success with a company-provided PC/Laptop and fiber internet connection
• Tech-on-wheels Support
• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
• International career growth and connections
• Unlimited cash incentives for hired referrals
• Mental Wellness Employee Assistance program through Lifeworks
• In-house psychiatrist available to support employees' well-being
• Become part of the Employee Share Units program
• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.

Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.

• Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition
• Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement
• Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.

**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.**