Business Insights - Sales and Marketing Analyst

eClerx is seeking a highly analytical and detail-oriented Senior Analyst – Business Insights (Sales & Marketing Analytics) to support business growth through data-driven insights, reporting, and performance analysis. The role will focus on sales and marketing analytics, dashboard development, pipeline reporting, campaign performance measurement, and business intelligence initiatives that support strategic decision-making.

Key Responsibilities

• Analyze sales performance metrics, pipeline health, conversion rates, and revenue trends.
• Develop and maintain dashboards that track sales KPIs, productivity, and forecasting metrics.
• Support sales leadership with reporting on pipeline progression, opportunity management, and business performance.
• Perform win/loss analysis and identify opportunities to improve sales effectiveness.
• Monitor customer acquisition and retention trends.

• Track and analyze marketing campaign performance across digital and traditional channels.
• Measure campaign effectiveness through lead generation, conversion, ROI, and customer engagement metrics.
• Support marketing teams with audience segmentation, reporting, and performance insights.
• Provide recommendations to optimize marketing spend and campaign effectiveness.
• Develop recurring and ad hoc reports for marketing leadership.

• Design, develop, and maintain automated dashboards and reports using BI tools.
• Ensure accuracy, consistency, and integrity of business data across reporting platforms.
• Consolidate data from multiple sources to create meaningful business insights.
• Identify reporting automation opportunities to improve efficiency and reduce manual effort.
• Support data governance and reporting standardization initiatives.

• Conduct trend analysis, forecasting, and performance reporting to support business objectives.
• Translate complex datasets into actionable insights for stakeholders.
• Identify key business drivers impacting revenue, customer growth, and operational performance.
• Support business reviews through analytical reporting and executive-ready presentations.
• Perform root-cause analysis to identify opportunities for process and performance improvements.

• Partner with Sales, Marketing, Finance, and Operations teams to understand reporting and analytics requirements.
• Provide analytical support for strategic initiatives and business planning activities.
• Present findings and recommendations to business stakeholders.
• Support leadership with data-driven insights that enable informed decision-making.

• Bachelor's Degree in Business Administration, Marketing, Economics, Statistics, Data Analytics, Information Systems, or a related field.
• 3–5 years of experience in Business Intelligence, Sales Analytics, Marketing Analytics, Reporting, or Data Analytics roles.
• Experience supporting sales operations, marketing performance reporting, or commercial analytics functions.
• Strong understanding of sales funnels, lead management, marketing KPIs, and revenue performance metrics.
• Experience working with large datasets and transforming data into actionable business insights.
• Able to work on a Hybrid Set-up
• Able to work in Northgate Alabang
• Can start immediately

• Advanced Microsoft Excel (Pivot Tables, Power Query, Lookups, Data Modeling).
• Experience with Power BI, Tableau, Looker Studio, or similar BI platforms.
• Strong SQL skills for data extraction, transformation, and analysis.
• Experience with reporting automation and dashboard development.
• Knowledge of CRM platforms such as Salesforce, HubSpot, or similar systems is preferred.
• Exposure to marketing analytics platforms such as Google Analytics, campaign reporting tools, or marketing automation platforms is an advantage.

• Sales Operations Analytics
• Marketing Performance Analytics
• Campaign Reporting & ROI Analysis
• Pipeline & Forecast Reporting
• Customer Acquisition & Retention Analytics
• Dashboard Development & Data Visualization
• CRM Analytics (Salesforce, HubSpot, Dynamics)
• Business Intelligence & Reporting Automation