[ref. u25514302] Marketing Technology Consulting Senior Manager

You will also manage a team of specialists and collaborate with technology providers to deliver transformative marketing solutions.

Roles & Responsibilities:

• Conduct MarTech/AdTech capability assessments and provide recommendations on optimizing stacks and developing use cases to improve utilization.
• Plan and design MarTech and AdTech solution architecture, vision, and roadmaps for clients.
• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
• Conduct vendor assessments and research new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver tailored solutions.
• Work with technology teams to orchestrate and implement integrations between tools/platforms, including API-based integrations.
• Stay updated on the latest changes in the MarTech and AdTech landscape.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects with strong project management skills.
• Develop and manage a team of digital marketing platform specialists, including hiring, training, and work allocation.
• Drive business development efforts and thought leadership in the digital marketing platform space.

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