Digital Marketing Specialist
DIREC BUSINESS TECHNOLOGIES INC. Quezon City
Develop and execute strategies to nurture leads and drive conversions through social media channels.
- Create and implement digital strategies that align with the company’s marketing objectives and reflect the brand’s voice and identity.
- Plan, launch, and manage digital campaigns, monitoring performance and optimizing them for better results and engagement.
- Analyze metrics such as engagement rates, reach, impressions, search appearances, and conversions. Provide detailed reports on performance and ROI to improve future strategies.
- Manage and grow the brand’s online communities by actively engaging with followers, responding to comments, answering queries, and fostering positive conversations.
- Stay updated on the latest digital marketing trends, platform updates, and best practices to adapt strategies and keep the brand relevant and innovative.
- Identify and collaborate with influencers to extend the brand’s reach, tap into new audiences, and drive engagement.
- Bachelor’s degree in Marketing, Communications, Business, Advertising, or related fields.
- At least 1 year of experience in digital marketing, social media management, or campaign execution.
- Solid understanding of digital marketing strategies, including SEO, SEM, social media, email marketing, and analytics.
- Familiarity with design tools (Photoshop, Illustrator, Canva, or Premiere Pro) for content creation is a plus.
- Strong analytical and problem-solving skills; able to track and interpret campaign performance.
- Excellent written and verbal communication skills for clear messaging across platforms.
- Ability to multitask, manage deadlines, and adapt to a fast-paced environment.
- Knowledge of paid ads management (Google Ads, Facebook/Meta Ads) is an advantage.
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