AI-Powered Web Design Lead Remote
About the Role
Heroes of Digital is looking for an AI-Powered Web Design Lead to help us build faster, better-converting websites and landing pages for clients across industries such as healthcare, education, legal, home services, B2B, and professional services.
This is not a traditional web designer role.
We are looking for someone who can combine strong design judgment, conversion thinking, WordPress production knowledge, and AI-assisted workflows to create a faster and more scalable website and landing page production system.
You will lead the way we design and produce landing pages, service pages, campaign pages, and conversion-focused websites using tools such as Figma, WordPress, Elementor/Gutenberg, Claude, ChatGPT, image generation tools, and other AI-assisted design tools.
Your goal is simple:
Create pages that look good, load well, communicate clearly, and convert visitors into leads.
What You’ll Own- Design high-converting landing pages and websites for client campaigns
- Turn client briefs, SEO/GEO strategy, and marketing offers into strong page structures
- Use AI tools to speed up research, ideation, copy structure, wireframing, design exploration, and QA
- Build and maintain reusable landing page templates, design systems, and section libraries
- Work with copywriters, SEO specialists, paid media specialists, developers, and account managers
- Improve the speed and quality of our WordPress website and landing page delivery
- Create SOPs and workflows for AI-assisted web design production
- Review and improve pages before they go live
- Ensure pages are mobile-friendly, conversion-focused, brand-aligned, and technically clean
- Help the team avoid messy AI-generated code and maintain scalable WordPress builds
- Lead generation landing pages
- SEO service pages
- GEO / AI search visibility pages
- Healthcare and specialist clinic websites
- B2B service websites
- Event and workshop registration pages
- Paid ads landing pages
- Website redesign projects
- Conversion rate improvement projects
- 5+ years of experience in web design, UI/UX design, or conversion-focused landing page design
- Strong portfolio of websites, landing pages, or digital campaign pages
- Strong understanding of conversion design, page hierarchy, visual hierarchy, and mobile-first design
- Experience designing in Figma
- Practical experience with WordPress, Elementor, Gutenberg, or similar CMS/page builders
- Comfortable using AI tools such as Claude, ChatGPT, Midjourney, Firefly, Relume, Framer, Galileo, Uizard, or similar tools
- Able to turn a vague brief into a clear page structure and design direction
- Able to work with marketers, SEO specialists, developers, and account managers
- Strong eye for detail, spacing, typography, layout, and responsive design
- Understands that good design must support business outcomes, not just aesthetics
- Experience in a digital marketing agency
- Experience designing pages for Google Ads, Meta Ads, SEO, or lead generation
- Experience with CRO, heatmaps, A/B testing, or analytics
- Experience creating design systems or reusable component libraries
- Basic understanding of HTML/CSS
- Understanding of technical SEO basics
- Experience with healthcare, education, legal, B2B, or local service clients
What Good Looks Like
You should be able to take a brief and quickly produce:
- A strong landing page structure
- Clear above-the-fold messaging
- Conversion-focused wireframe
- Figma design or design direction
- WordPress build direction
- Reusable design components
- QA notes before launch
- Suggestions to improve conversion, trust, clarity, and mobile experience
What This Role Is Not
This is not a pure graphic design role.
This is not a role for someone who only uses Canva templates.
This is not a role for someone who relies on AI without strong design judgment.
This is not a role for someone who creates beautiful pages that do not convert.
Ideal Candidate
You are a strong web designer who believes AI can make great designers faster, not replace design thinking.
You care about layout, clarity, speed, conversion, and maintainability.
You can design fast, but you do not cut corners.
You know when to use AI, when to use templates, and when human judgment matters.
You are excited to build the future of AI-assisted website and landing page production inside a fast-growing digital agency.
How to Apply
Please send the following details to hr•@heroesofdigital.com- Your portfolio
- 3 landing pages or websites you are most proud of
- A short explanation of how you currently use AI in your design workflow
- Your expected salary
- Earliest start date