DIGITAL MARKETING OFFICER - POWER SOLUTIONS DIVISION
Vtsa International Inc. Pasig Full-time
About the role
HYBRID SETUP
MONDAY TO SATURDAY
As the Digital Marketing Officer for Power Solutions Inc. at VTSA International Inc., you will be responsible for driving the company's online marketing strategy and executing digital campaigns to generate leads and increase brand awareness.
What you'll be doing- Developing and implementing digital marketing strategies across various channels including website, social media, and email
- Creating engaging and relevant content for the company's website, social media platforms and email marketing campaigns
- Monitoring and analysing website and campaign performance using analytics tools and reporting on key metrics
- Collaborating with the broader marketing team to ensure a cohesive brand presence and consistent messaging across all digital touchpoints
- Staying up-to-date with the latest digital marketing trends, best practices and tools to continuously improve campaign effectiveness
- Managing digital marketing vendors and contractors as required
- Minimum 1-3 years' experience in a digital marketing role, preferably within the power/energy or B2B sector
- Proficient in the use of digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, email marketing software, etc.
- Strong copywriting and content creation skills, with the ability to produce compelling and SEO-optimised content
- Analytical mindset with the ability to interpret data, draw insights and make data-driven decisions
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Up-to-date knowledge of the latest digital marketing trends and best practices
- Degree in Marketing, Communications, Digital Media or a related field
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