Digital Marketing Specialist (QUEZON CITY)
Some careers shine brighter than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Digital Marketing Specialist.
Principal Responsibilities:
- Responsible in performing tasks related to tag management, cookie audits, web analytics and SEO audit exercise where output do not require consultation. The role is expected to provide support to Digital Marketing Managers to deliver digital marketing requirements of the stakeholders.
- Performs basic tag configuration to support marketing campaigns and deployment of new solutions, perform cookie audits ensuring compliance to GDPR requirements related to cookies and perform testing on tag deployments ensuring identified issues are escalated and rectified.
- Delivers SEO audit and reporting on agreed frequency and timelines. The job holder also creates dashboards for MI reporting using different analytics tools.
- To assist and/or report to the identified Chapter lead within the service. The Chapter lead will then be responsible for the team’s objectives and performance review, supporting the Production lead in making sure the overall goals and strategic alignment both on the service and business are met
Requirements:
- Basic knowledge with at least 2 years of experience on digital marketing disciplines such as SEO, tag management, website analytics, and cookie management
- Software proficiency on SEO tools such as but not limited to SiteImprove, SemRush; web analytics platforms such as but not limited to HEAP, ContentSquare, Google Looker; tag management (Tealium) and site crawlers for scanning purposes like ScreamingFrog and Observepoint
- Proficiency in MS Office applications eg Excel, VBA, Word, Powerpoint
- Knowledgeable on coding language such as javascript is a plus
- Knowledgeable on industry standards and best practices in marketing technologies to be applied into the ways of working of Business and Functions supported
Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.
Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.
The chosen candidate for this role will be required to undergo enhanced vetting. Subject to local laws, this will require the individual to satisfactorily pass a series of additional checks as part of the recruitment process and on an ongoing basis, if appointed to the role.HSBC Group reserves its position with regard to any steps which it may take in relation to any material adverse findings which arise either when the checks are originally completed, and/or if relevant, on an ongoing basis. For more information about the enhanced vetting for this role please contact the recruiter for this role.