Regional Social Lead

This a Full Remote job, the offer is available from: Philippines

Regional Social Lead (APAC) – Philippines / Malaysia-Based

Social Media —Hybrid

This will be a 1 year fixed term contract.

Trendspotter, Innovator & Social Growth Driver Wanted!

If you’re a forward-thinking social media leader who thrives on innovation, data-driven decision-making and strong agency collaboration, we want you on our team!

About the Role

You’ll spearhead our social-first media strategy across Southeast Asia—working on a mix of food and lifestyle brands. Rather than merely reacting to trends, you’ll design proactive, social-first roadmaps that leverage social search, listening and platform insights to elevate our clients’ presence and performance.

As our go-to expert on platform evolution, regional nuances and pitch planning, you’ll manage a small team, build trust with clients, and ensure every campaign is rooted in a social-first mindset and ties back to real business results.

What You’ll Do

• Lead the development and execution of social-first strategies, from trendspotting to formal pitch decks and proposals.
• Craft persuasive, data-backed proposals that showcase a social-first approach, clear roadmaps and expected impact.
• Ensure every plan aligns with overarching marketing objectives and regional market nuances.

• Monitor emerging topics, viral moments and platform features—keeping brands at the forefront of social-first conversations.
• Oversee creation of platform-native content, balancing brand consistency with local cultural sensibilities.
• Champion creative experimentation within a social-first framework while maintaining performance KPIs.

• Translate analytics from social search, listening tools and platform dashboards into actionable, social-first insights.
• Continuously refine content and engagement tactics based on performance data.
• Pilot new formats, tools or features to ensure our social-first edge.

• Act as a trusted advisor—presenting social-first recommendations, winning buy-in and driving social growth.
• Mentor, inspire and develop your regional social media team, fostering a social-first culture of creativity and accountability.
• Collaborate closely with brand marketing, creative and media teams for an integrated digital approach.

• 8+ years of hands-on social media strategy and execution—ideally with strong agency experience.
• Experience working with regional teams across multiple SEA markets is highly preferred.
• Proven track record in social-first strategy development and proposal planning—driving pitches from concept to approval.
• A data-driven mindset, skilled at turning analytics into clear, measurable recommendations.
• Exceptional leadership abilities—able to manage and motivate a diverse team.
• Outstanding communication and client-management skills—confident in presenting to senior stakeholders.
• Fluent in English; additional proficiency in Filipino, Indonesian or Malay is a plus.

• TikTok Strategy Expertise—you know exactly how to leverage TikTok’s unique formats, algorithms and community trends to drive social-first growth.
• Influencer & Creator Engagement—hands-on experience identifying, negotiating with and managing creators to amplify brand stories within a social-first framework.

• Experience with paid social campaigns and performance marketing.
• A portfolio showcasing creative, trend-led, social-first campaigns that delivered tangible results.

• Lead and shape the social-first presence of exciting brands across Southeast Asia.
• Work in a dynamic, innovation-driven environment where bold ideas are celebrated.
• Competitive salary and benefits package.
• A collaborative team that values learning, growth and pushing digital boundaries.

If you’re passionate about social media, love crafting winning, social-first proposals and driving strategy that moves the needle, apply now—and help us shape the future of digital marketing in APAC!

This offer from "Greenpark" has been enriched by Jobgether.com and got a 72% flex score.