Sr. Segment Marketing Manager
Converge ICT Solutions Muntinlupa Full-time
Segment Strategy & Planning
- Own the end-to-end marketing strategy for defined SME segments (e.g., micro, small, mid-market, or verticals).
- Develop segment definitions, personas, needs states, and opportunity sizing.
- Identify whitespace, growth levers, and prioritization recommendations.
- Build annual and quarterly segment plans tied to pipeline and revenue goals.
- Translate product value propositions into segment-specific messaging and offers.
- Influence GTM motions across paid, owned, and partner channels.
- Collaborate with Product Marketing on launches to ensure segment relevance.
- Partner with Sales to align on coverage models, enablement needs, and feedback loops.
- Drive acquisition, activation, expansion, and retention strategies.
- Improve conversion across the funnel through segmentation and targeting.
- Support upsell/cross-sell plays with Lifecycle and Growth teams.
- Establish KPIs and reporting frameworks to measure segment health.
- Use data to evaluate program effectiveness and inform optimization.
- Bring the voice of the SME segment into planning, roadmap, and investment discussions.
- Act as the segment expert and internal advocate.
- Lead through influence across Marketing, Product, Finance, and Sales.
- Present strategies and results to senior leadership.
- 5+ years of experience in B2B marketing, segment marketing, product marketing, or growth.
- Proven ownership of strategy that drove measurable business outcomes.
- Experience marketing to SMB/SME audiences.
- Strong analytical skills; comfortable with data, experimentation, and ROI measurement.
- Demonstrated success working cross-functionally in matrixed organizations.
- Excellent storytelling, communication, and executive presentation skills.
- Experience in SaaS, fintech, or technology platforms.
- Familiarity with multi-channel demand generation and lifecycle marketing.
- Experience partnering with Sales and Revenue Operations.
- MBA is a plus
- Strategic & commercial mindset
- Customer-first thinking
- Structured problem solving
- Influence without authority
- Bias for action & ownership
- Clear segment strategy adopted across GTM teams.
- Improved funnel performance and revenue contribution from priority segments.
- Strong cross-functional operating rhythm and stakeholder trust.
One OutsourceMuntinlupa
WE ARE HIRING!
MARKETING MANAGER
Are you a creative marketer with a passion for healthcare and digital marketing? Join our team and help us grow our brand while making a positive impact on patients' lives!
WE'RE LOOKING FOR:
• 3–5 years...
Muntinlupa
Job Description
Posted on 23 July 2026
Digital Marketing Manager
We are looking for a Marketing Manager to lead and execute marketing initiatives as the company transitions toward AI-driven products and consulting services. This role will support...
KMC SolutionsTaguig, 15 km from Muntinlupa
B2C marketing function. This is a hands-on, senior-level Individual Contributor (IC) role suited for a marketing professional with extensive experience managing end-to-end marketing activities within a B2C environment.
The successful candidate...