Category Brand Marketing Manager (Nutraceuticals, Pharma and Health)

Job Summary:

The role drives product innovation, evidence-based marketing initiatives, and strategic partnerships while ensuring compliance with regulatory standards. This position works closely with cross-functional teams to strengthen brand credibility, expand consumer reach, and establish the company's leadership in the health and wellness space.

Key Responsibilities:

• Develop long-term category growth strategies by identifying emerging consumer health trends, wellness behaviors, and unmet market needs.
• Lead the end-to-end development of new health and wellness products, from concept creation and consumer validation to commercialization and post-launch evaluation.
• Translate consumer and healthcare insights into differentiated brand positioning, product claims, and value propositions that resonate with target audiences.
• Build annual brand plans focused on awareness, education, trial, and consumer loyalty across multiple channels.
• Partner with Research & Development and Regulatory Affairs to ensure products and marketing communications are scientifically supported and compliant with applicable regulations.
• Drive consumer education initiatives through digital platforms, healthcare engagement programs, and integrated marketing campaigns that promote health literacy and product adoption.
• Evaluate campaign effectiveness, consumer engagement metrics, and portfolio performance to optimize marketing investments and improve business outcomes.
• Identify strategic partnerships with healthcare organizations, wellness communities, professional associations, and key opinion leaders to enhance brand credibility and reach.
• Collaborate with Sales, E-commerce, and Trade Marketing to develop channel-specific activation strategies for pharmacies, modern trade, general trade, and digital commerce.
• Stay informed on global health, nutrition, and wellness innovations to identify opportunities for portfolio expansion and sustainable growth.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business Administration, Pharmacy, Nutrition, Food Technology, Life Sciences, or a related field.
• At least 5 years of experience in Brand Management, Product Management, Consumer Healthcare Marketing, or Category Management within the nutraceutical, pharmaceutical, health & wellness, or FMCG industry.
• Demonstrated experience launching or managing consumer health products, dietary supplements, vitamins, functional foods, or over-the-counter (OTC) products.
• Strong understanding of consumer behavior within the health and wellness sector, including evidence-based marketing and regulatory considerations.
• Experience working with cross-functional teams such as Regulatory Affairs, R&D, Medical Affairs, and Commercial teams.
• Excellent strategic thinking, analytical, project management, and communication skills.