Digital Marketing Specialist
This is a remote position.
Schedule:
- Part-time, flexible hours - Mondays to Fridays (4 hours a day between 9:00am-5:00pm)
- Client Timezone: Eastern Time (Massachusetts)
Client Overview:
Help build the digital marketing foundation for an established consulting firm that’s ready to expand its online presence. This successful boutique company specializes in leadership development and software implementation, serving executive-level clients across multiple industries.With a strong existing client base and proven business model, they’re now looking to scale through strategic digital marketing initiatives. You’ll have the creative freedom to develop comprehensive marketing strategies from the ground up, working directly with the founder in a collaborative, results-driven environment.
Job Description:
This is a unique opportunity to spearhead digital marketing strategy for a growing consulting firm with minimal existing digital presence but tremendous potential. You’ll have complete creative control to develop and execute comprehensive marketing campaigns targeting executive audiences, with particular focus on LinkedIn and emerging YouTube opportunities.Working part-time with flexible scheduling, you’ll collaborate directly with company leadership to build brand awareness, generate leads, and establish thought leadership in the consulting space. This role is perfect for a strategic marketer who thrives on variety and wants to make measurable impact on business growth.
Responsibilities:
- Develop and execute comprehensive digital marketing strategy from initial concept to implementation
- Create engaging content for LinkedIn company presence and potential YouTube channel development
- Design and manage email marketing campaigns through HubSpot platform
- Develop organic social media growth strategies targeting executive-level audiences
- Generate creative content ideas and campaigns that resonate with business leaders
- Optimize LinkedIn presence for maximum engagement and lead generation
- Collaborate with existing team members on content integration and brand consistency
- Provide strategic recommendations for digital marketing expansion and platform diversification
- Monitor campaign performance and adjust strategies based on analytics and results
- Proven experience in digital marketing strategy development and execution
- Strong proficiency with social media platforms, particularly LinkedIn for B2B marketing
- Experience with email marketing systems and CRM platforms, HubSpot knowledge preferred
- Demonstrated content creation and campaign development skills
- Understanding of B2B marketing strategies for executive and decision-maker audiences
- YouTube marketing experience and strategy development highly desirable
- Creative thinking combined with analytical approach to campaign optimization
- Familiarity with design tools such as Canva for content creation
- Self-directed work style with ability to manage flexible part-time schedule
Benefits
Independent Contractor Perks:
- Permanent work from home
- Immediate hiring
- Steady freelance job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.
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