Marketing Transformation Consultant – GTM Presales Strategy
Strategy and Consulting Global Network Song Practice | Marketing Transformation
Join our team of Marketing Transformation consultants who blend creativity, innovation, and technology to push boundaries and build relevance.
Practice: Marketing Transformation I Areas of Work: Digital Marketing | Level: Analyst / Consultant | Location: Manila | Years of Exp: 2-6
Role Title: Marketing Transformation Analyst/Consultant – GTM Presales Strategy
Explore an Exciting Career at Accenture
We believe the future of business is where creativity and technology come together. We’ve got the right tools and ammo to create human-centered experiences that simplify complexity and foster deeper connections - works well for the customers, works better for the business.If you share in our belief, then Accenture Strategy and Consulting – Marketing Transformation is the right place for you!
The Practice – A Brief Sketch
Marketing Transformation enables a tech-powered human-centric way of approaching marketing – be it through customer profiling, customer value management, or hyperpersonalization – in order to deliver the right message, to the right person, at the right time. As part of the team, you will provide transformation services that help our clients solve fundamental business needs: customer relevance and growth. Your task will be as follows:
- Plan and design digital advertising campaign strategies: Translate your clients’ business requirements, campaign briefs and campaign objectives into advertising campaign strategies across owned digital assets and other ad network platforms as required by the campaign.
- Support client solutioning and proposal: Provide the sales team with the proper sales collateral to ensure relevancy of various digital advertising campaign strategies to various clients, including crafting media plan mock-ups, budget splits, and R&F forecasts through various internal tools.
- Ideate and recommend media planning and placement configurations: Coordinate with the sales team and/or clients and provide recommendations on the proper digital advertising mix and setup best suited for the clients’ business requirements and applicable business use cases.
- Provide technical knowledge and consultation: Humanize the technical side of digital advertising by functioning as the go-to explainer all things media planning and placement – including audience targeting, inventory management, creative formatting, and media optimization.
- Coordinate with key stakeholders and partners: Communicate with clients and key business decision makers to gather business requirements and understand their needs and communicate with external partners and third party vendors in ensuring timely and efficient delivery of the campaign – with issue escalations whenever necessary in the completion of the effort.
- Conduct vendor audits and assessments: Lead customer experience assessment, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies to ensure proper fitment to your clients’ business requirements.
- Contribute to the total S&C business: Support business development and thought leadership in the campaign management and digital advertising space.
Bring your best skills forward to excel at the role:
- Comprehensive understanding of the customer journey, with the ability to align strategies across all stages of the marketing funnel.
- Understanding of Programmatic Ecosystem: Familiar with how demand side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) work.
- Understanding of audience segmentation, first-party/third-party data usage, and ID-based targeting (UID, cookies, MAIDs).
- Familiarity with digital advertising assets including video, display, native, rich media, and dynamic creative specifications as applicable in the media channels these are placed in.
- Understanding of various digital media KPIs such as CTR, viewability, CPM, CPA, and VCRs with recognition of how to adjust and optimize as needed.
- Able to explain technical solutions in a way clients can understand—translating technical jargon into easily consumable information that drives business value.
- Confident in delivering product demos, campaign strategies, or responding to RFPs.
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