Digital Assistant Marketing Manager

The Digital Assistant Marketing Manager leads the planning, execution, and optimization of digital marketing strategies across all channels to drive brand growth, customer acquisition, engagement, and retention. Reporting directly to the Head of Marketing, this role plays a key leadership position in shaping the brand’s digital presence, managing digital performance, and mentoring a team of specialists.

Responsibilities:

Strategy & Planning:

• Develop and implement integrated digital marketing strategies aligned with overall business goals.
• Identify growth opportunities across platforms and propose data-driven plans to increase traffic, conversions, and customer loyalty.

Campaign Management:

• Oversee the creation, execution, and optimization of multi-channel campaigns (e.g., paid media, social, email, search, programmatic, influencer, and content marketing).
• Monitor key performance metrics (CTR, CPC, CPA, ROI, etc.) and provide actionable insights to optimize campaign performance.

Team Leadership:

• Manage and mentor a team of digital marketing specialists and content creators.
• Oversee hiring, training, and performance development to build a high-performing team.

Collaboration:

• Work cross-functionally with other teams to ensure cohesive campaign execution.
• Collaborate with external agencies, platforms, and media partners when necessary.

Technology & Tools:

• Oversee the use of marketing tools and platforms such as Google Ads, Meta Ads Manager, Tiktok, SEO tools, email platforms, and analytics suites (e.g., Google Analytics, GA4, Data Studio).
• Stay updated on the latest digital trends, tools, and innovations, and recommend their adoption where relevant.

Budget & Reporting:

• Manage the digital marketing budget, ensuring effective allocation and cost-efficiency.
• Present campaign reports and strategic recommendations to the Head of Marketing and executive leadership.

Job Qualifications/Requirements:

• Have a minimum of 7-10 years of related marketing technology, content planning, content strategy, and digital marketing experience
• Have expertise and full knowledge on the use of social media channels, digital advertisement spaces not limited to Google and E-commerce
• Have expertise on analyzing and using customer insights, consumer trends, market analysis, and marketing best practices to develop innovative strategies
• Strong analytical, leadership, and project management skills.
• Deep understanding of SEO/SEM, paid social, email marketing, programmatic advertising, and CRM strategies.