Hospital Marketing and Patient Experience Manager

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing or other related program
• At least 10 years of marketing experience in hospitality, real estate, healthcare or similar industries

RESPONSIBILITIES:

• Develop and implement marketing strategies to promote hospital services and increase brand awareness.
• Oversee digital marketing efforts, including social media, website content, and online advertising.
• Organize community outreach programs, health fairs, and hospital-sponsored events.
• Analyze market trends and patient feedback to identify opportunities for service improvement and growth.
• Build and maintain strong relationships with Health Maintenance Organizations (HMOs).
• Negotiate and manage contracts with HMOs to ensure mutually beneficial terms.
• Address concerns and resolve issues between HMOs and the hospital efficiently.
• Monitor performance metrics related to HMO patient care and billing.
• Ensure smooth patient admission processes and optimize workflows for efficiency.
• Train and guide staff in providing excellent customer service during patient admissions.
• Monitor and improve front-desk operations to maintain a patient-centric environment.
• Implement strategies to minimize waiting times and enhance patient satisfaction.
• Identify potential business opportunities and partnerships to expand hospital services.
• Develop sales strategies targeting corporate accounts, community organizations, and other stakeholders.
• Prepare sales reports and forecasts to measure performance and set goals.