Sales & Marketing Manager - Big Bike - Quezon City

Job Summary

The ideal candidate will have a strong background in automotive sales and marketing, with a passion for motorcycles and a strategic mindset.

Key Responsibilities

• Monitor market conditions including growth, trends, threats, and opportunities.
• Analyze Yamaha’s market position and competitor performance.
• Evaluate volume and market share, and recommend strategic actions to address challenges.

• Maintain in-depth knowledge of all product categories and SKUs.
• Track and report model updates including color, graphics, features, and technology.
• Analyze customer profiles for newly launched models and assess alignment with target demographics.
• Evaluate color demand and provide feedback to the corporate planning team.

• Develop network placement strategies for Big Bike products across Revzone and Yzone branches.
• Implement zoning strategies for Big Bike models.
• Assess market share and dealer network size per area to optimize sales opportunities.
• Recommend efficient distribution plans and sales forecasts based on product demand and stock availability.

• Formulate pricing strategies based on perceived customer value.
• Design and execute trade marketing strategies tailored to local dealer needs.
• Recommend and manage dealer-related marketing activities to boost local presence and sales.
• Collaborate with the Marketing team on national and branch-level promotions.
• Monitor and evaluate the impact of promotional campaigns on sales.
• Support execution of trade campaigns and national promotions across dealer branches.

• Develop and implement innovative marketing initiatives to enhance brand awareness and customer engagement.
• Work with the marketing team to create localized model campaigns.
• Stay updated on industry trends and competitor activities.
• Prepare post-campaign analysis reports to evaluate effectiveness and inform future strategies.

• Bachelor’s Degree in Marketing, Business Administration, Multimedia Arts, or related field. Elective coursework in Psychology or Customer Insights is a plus.
• Minimum of 3 years’ experience in sales and marketing, preferably within the automotive industry.
• Strong knowledge of sales and marketing principles, brand management, and event planning.
• Background in trade marketing and consumer behavior analysis.
• Passion for and technical understanding of Big Bike models.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.