PR & Influencer Specialist

Job Description:

• Mange end-to-end creator and KOL campaign execution, including creator sourcing, outreach, negotiation, onboarding, briefing, follow-ups, content approval, posting coordination, and performance tracking.
• Build and maintain strong working relationships with TikTok creators, influencers, agencies, MCNs, and media partners to support long-term collaboration opportunities.
• Execute creator outreach strategies to improve response rates, creator activation, and campaign participation.
• Coordinate TikTok livestream collaborations, creator scheduling, product seeding, briefing alignment, and execution support.
• Monitor creator deliverables to ensure content quality, brand compliance, posting accuracy, and timeline adherence.
• Track creator performance metrics including activation rate, posting completion rate, GMV contribution, engagement performance, and affiliate conversion effectiveness.
• Work closely with internal cross-functional teams including affiliate, e-commerce, content production, operations, and marketing to ensure smooth campaign execution.
• Manage creator database, outreach records, pricing benchmarks, contracts, campaign documentation, and reporting dashboards.
• Identify high-potential creators for long-term partnerships and reactivation opportunities.
• Provide actionable insights and recommendations to improve creator collaboration efficiency and campaign ROI.
• Support offline and online creator activations including livestream events, product launches, workshops, and brand experiences when needed.

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, Advertising, or a related field.
• 1–3 years of experience in influencer marketing, creator operations, affiliate management, TikTok Shop operations, or social commerce execution.
• Strong understanding of TikTok Shop Philippines, local creator ecosystem, affiliate campaigns, and livestream operations.
• Proven experience managing creator outreach, follow-up negotiation, and execution coordination.
• Excellent communication and relationship-building skills in English; Filipino communication skills are highly preferred.
• Highly organized with strong project management and multitasking ability in a fast-paced environment.
• Detail-oriented with strong follow-through and problem-solving skills.
• Comfortable working with data tracking, reporting tools, and campaign performance analysis.
• Self-driven, proactive, and able to handle creator-facing communication professionally.
• Experience working with local PH creators, agencies, or MCNs is a strong advantage.