Local Store Marketing Manager
GA HR Consultancy Inc., the accredited executive search and headhunting partner of a growing and highly recognized Quick Service Restaurant (QSR) brand in the Philippines, is currently searching for a LOCAL STORE MARKETING (LSM) MANAGER who will lead initiatives that drive store sales, strengthen community presence, and execute high-impact local marketing campaigns across multiple store locations.
This is more than a traditional marketing role.
This is a strategic position that combines marketing, business development, community engagement, and cross-functional collaboration to help accelerate business growth at the local store level.
If you enjoy building partnerships, launching impactful campaigns, and delivering measurable business results—this could be the opportunity you've been looking for.
Why This Role Matters
As the Local Store Marketing (LSM) Manager, you will play a key role in increasing store traffic and sales by developing localized marketing programs that connect the brand with surrounding communities.
Your work will directly contribute to:
- Increased same-store sales
- Higher customer traffic and transactions
- Stronger community engagement and brand visibility
- Successful store openings and local activations
- Improved return on marketing investment (ROMI)
- Sustainable business growth across multiple locations
What You'll Be Responsible For
Local Store Marketing Strategy- Develop and execute Local Store Marketing (LSM) strategies that increase sales and customer traffic.
- Identify local market opportunities and create store-specific marketing initiatives.
- Support business growth through localized promotional activities.
- Plan and execute store promotions, grand openings, brand activations, and community events.
- Build partnerships with schools, offices, residential communities, and local organizations.
- Strengthen customer engagement through meaningful local initiatives.
- Partner closely with Operations, Store Managers, Digital Marketing, and Brand Marketing teams.
- Ensure successful implementation of national and local campaigns across all stores.
- Maintain brand consistency while adapting campaigns to local markets.
- Monitor campaign effectiveness using sales performance, customer traffic, and ROI metrics.
- Conduct competitor and market analysis to identify emerging opportunities.
- Prepare regular performance reports and recommend improvements.
- Manage the Local Store Marketing budget efficiently.
- Ensure marketing resources are utilized effectively while maximizing campaign impact.
Qualifications
Education- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- At least 3–5 years of experience in Local Store Marketing, Trade Marketing, Field Marketing, Brand Activation, or related functions.
- Experience within the QSR, Food & Beverage, Retail, or FMCG industry is highly preferred.
- Experience managing events, promotions, partnerships, and community activations.
- Local Store Marketing
- Strategic Marketing
- Business Development
- Community Engagement
- Partnership Management
- Project Management
- Budget Management
- Data Analysis & Reporting
- Relationship Building
- Customer Focus
- Be part of one of the country's growing and recognized QSR brands.
- Lead marketing initiatives that directly influence store performance and business growth.
- Collaborate with experienced marketing and operations leaders.
- Competitive salary and employee benefits.
- Excellent opportunities for career growth and professional development.
- Work in a dynamic, collaborative, and fast-paced environment.