Senior Manager for Player Engagement & Campaign

Job Description:

• Strategic Campaign Orchestration: Design and oversee the execution of the global promotional roadmap. You will define the strategic intent, mechanics, and ROI targets for every player incentive.
• Behavioral Lifecycle Engineering: Utilize behavioral psychology and data science to architect "Player Paths." You will develop the prompts and reward structures that transition casual users into brand advocates and high-value VIPs.
• Financial & Incentive Modeling: Serve as the "CFO of Incentives." You will balance player reinvestment with corporate profitability by modeling complex wagering requirements and bonus-to-revenue ratios.
• VIP Experience & Retention Strategy: Direct high-touch engagement for the platform’s top-tier users. This includes overseeing personalized communication, exclusive access programs, and bespoke reward frameworks.
• Cross-Functional Alignment: Act as the primary bridge between Acquisition and Retention teams. You will ensure that the value proposition promised in marketing creative is seamlessly fulfilled by on-site engagement offers.
• UX & Conversion Optimization: Partner with Creative and UI/UX teams to ensure campaigns achieve maximum visibility. You will advocate for "frictionless claiming" to minimize the gap between offer exposure and player action.
• P&L Management & Data Governance: Continuously monitor bonus costs within the P&L. You will dynamically adjust strategies to maintain budgetary discipline while aggressively pursuing growth targets.

• Experience: 5+ years of experience in iGaming Player Engagement, CRM, or Campaign Management.
• Funnel Expertise: Deep technical understanding of acquisition mechanics (CPA vs. FTD) and retention metrics (LTV, Churn, ARPU).
• Technical Stack: Hands-on proficiency with enterprise CRM platforms (e.g., Braze, Optimove, Salesforce Marketing Cloud) and iGaming back-office systems.
• Analytical Rigor: Proven ability to model bonus ROI and calculate the impact of wagering/rollover requirements on net margins.

• High-Value Management: Experience managing high-volume VIP programs for digital entertainment or gaming platforms.
• Behavioral Science: Academic or professional background in psychology or behavioral economics.
• Automation Mastery: A proven track record of building complex, automated lifecycle journeys from the ground up.