Marketing specialist

MARKETING SPECIALIST (KOL / LIVE HOST)

Employment Type: Full-time

This role is open to candidates with EITHER of the following expertise:

Live Hosting / Live Selling

Candidates with both skill sets will have an advantage, but it is not required.

 A.  KOL / Influencer Marketing

Identify, engage, and manage KOLs, influencers, and brand ambassadors across platforms (TikTok, Instagram, YouTube, Shopee, Lazada, etc.)

Plan and execute influencer marketing campaigns aligned with brand objectives

Coordinate with KOLs on content briefs, deliverables, and timelines

Negotiate contracts, manage budgets, and ensure cost-efficiency

Track and analyze campaign performance (reach, engagement, conversions, ROI)

 B.  Live Hosting / Livestream Selling

Host and manage live selling sessions on platforms such as TikTok, Shopee, and Lazada

Present and demonstrate products in an engaging and informative manner

Interact with audiences through live chat, Q&A, and promotions

Drive engagement, follower growth, and sales conversions

Monitor livestream performance metrics and recommend improvements

 C.  Shared Responsibilities

Collaborate with marketing, content, PR, and e-commerce teams

Ensure brand consistency and compliance across all campaigns and content

Stay updated on market trends, platform updates, and competitor activities

Provide reports, insights, and recommendations to improve performance

Support overall marketing strategy and campaign planning

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field (preferred but not required)

Proven experience in KOL/Influencer Marketing OR Live Hosting / Livestream Selling

Strong communication, negotiation, and presentation skills

Creative, proactive, and results-oriented mindset

Familiarity with social media platforms and e-commerce channels

Ability to work in a fast-paced and target-driven environment