Marketing specialist

Job Description

Posted on 4 June 2026

Paid Media Specialist – Digital Marketing

We’re looking for a Paid Media Specialist to lead the execution, optimization, and performance management of full-funnel paid media campaigns, with a strong focus on SEM strategy and operations.

This role owns campaign setup, trafficking, and in-flight optimization while contributing to tactical planning, measurement frameworks, and cross-functional execution. Acting as a key partner to analytics, creative, and marketing operations teams, this position ensures campaigns are launched accurately, optimized continuously, and measured effectively to drive business growth.

1. SEM Strategy & Tactical Planning

• Partner with the team to develop SEM tactical plans aligned to campaign goals and business objectives
• Contribute to measurement plans, defining KPIs, benchmarks, and success criteria for SEM campaigns
• Support keyword strategy, audience targeting, and channel planning

1. Campaign Setup, Trafficking & Launch (Primary Accountability)

• Own end-to-end SEM campaign setup and launch, ensuring accuracy and readiness
• Work cross-functionally to gather creative assets, landing pages, and tracking requirements
• Maintain and ensure accuracy of trafficking sheets and campaign documentation
• Deliver post-launch campaign screenshots and validation outputs

1. Campaign Optimization & Performance Management

• Recommend and execute in-flight SEM optimizations, including bid adjustments, budget reallocations, and keyword refinement
• Monitor performance against KPIs and proactively identify optimization opportunities
• Improve campaign efficiency across key metrics (CPA, CTR, CVR, ROAS)

1. Budget Management & Pacing

• Own and maintain budget pacing documents/templates across channels
• Monitor spend and pacing to ensure alignment with campaign goals and forecasts
• Recommend budget shifts based on performance and optimization insights

1. Creative & Tagging Collaboration

• Partner cross-functionally with creative and marketing operations teams to ensure assets and tagging align with channel best practices
• Provide input on ad copy, creative variations, and landing page alignment
• Ensure campaigns are properly tagged and structured for accurate measurement

1. Analytics, Reporting & Insights

• Contribute to SEM reporting and ad hoc analysis, including channel deep dives and performance insights
• Support development of channel POVs and strategic recommendations
• Deliver insights for executive dashboards and performance reviews

1. Data Quality & QA

• Perform QA on SEM reporting data, ensuring accuracy across dashboards and reports
• Validate tracking, campaign setup, and performance data across platforms
• Ensure consistency between platform data, analytics tools, and reporting outputs

1. Cross-Functional Collaboration

• Partner with analytics, creative, SEO, and marketing operations teams
• Align campaign execution with broader marketing strategy and measurement frameworks
• Support integrated search strategies across paid and organic channels

Qualifications/Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field
• 2–5+ years of SEM/PPC campaign management experience
• Proficient in Google Ads, Microsoft Advertising, Google Analytics 4, and Google Tag Manager
• Strong knowledge of keyword research, bidding strategies, audience targeting, and conversion tracking
• Experience with campaign setup, optimization, budget management, and performance reporting
• Advanced proficiency in Excel/Google Sheets and reporting tools
• Strong analytical, organizational, communication, and cross-functional collaboration skills
• SEM certifications and SEO knowledge are a plus

Work location

CEBU CITY (CAPITAL), CEBU

Remarks

No additional remarks

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